8:17am
-10° here, east of the Missississippi
Hey, last week we discussed the importance of grabbing your reader with a BIG IDEA.
The best sales letters revolve around a single BIG IDEA, with copy that supports and expands on that singular idea. Like these blockbusters:
• The End of America? (Mike Palmer for Stansberry Research)
• Two Young Men (Martin Conroy for The Wall Street Journal)
• Tap the Hidden Wealth Inside Your Paycheck (Doug D’Anna for StraightTalk Magazine)
My friend Rick Peterson is an ex-Agora copywriter.
Agora is a huge financial publisher of investment advice. If you know of Motley Fool, Agora is similar –– but Agora’s been around longer.
Anyhow.
Rick was hired by Agora to write “BIG IDEA” emails that get attention and get people salivating… and buying.
And that’s exactly what he did.
Check it out:
Just ONE of Rick’s email sequences at Agora pulled in over $90,000 in sales.
Then he followed up with non-buyers and that sequence pulled in another $65,000 in sales.
Rick and I were chatting about BIG IDEAS a few weeks ago when he dropped those info nuggets.
But what was even cooler was that he broke down the structure of those 2 email sequences… plus a 3rd sequence!… so those structures could be used as frameworks to create additional, high-selling email flows.
Not fill-in-the-blank templates that customers have already seen and gloss over, mind you…
But 3 reusable, adaptable frameworks that anyone can use to quickly create high-converting emails.
Because good sales copy is less about the words and more about the way peoples’ brains react to what they’re reading.
And these frameworks help you create those mental reactions.
I asked Rick if I could share these frameworks wih you.
And he did me one better:
Rick recorded a video to explain the 3 high-selling frameworks and his thinking behind these winning emails.
But here’s the thing:
Rick said I could share this, yes. But he was only going to keep it active for 48 hours.
Now… I don’t know if that means 48 hours from when I write this email… at 8:53am… or 48 hours from when this mails later today.
Either way, clock is ticking.
If you want Rick’s 3 high-conversion frameworks… including the original copy you can study and apply… plus the 30 minute video of HOW Rick thinks (so that you can write better copy yourself…)
Well, best jump on this now:
https://therickpeterson.com/Jeffrey
Love you,
Jeffrey G Thomas
Direct Response Copywriter
