Direct Response Marketing Copy & Strategy
Almost any discussion breaks down when one side stops listening to the other side.
Which is to say, almost every discussion.
You have points that you want to make and obviously the other side doesn’t have their facts straight. Because if they did, they wouldn’t be on the other side.
Continue reading “How to Agree Even When You Don’t Agree”My daughter is crying that her piano lessons make no sense. It’s been all of about a week, and she’s ready to give up.
Sharps, flats, finger positions, counting the beats. It’s difficult.
Instead she wants to learn violin.
“How will that be any easier?” I ask.
But she’s too frustrated to have a rational conversation, and has no experience with violin to give an answer.
Continue reading “Will You Ever Learn?”615am
Saint Paul
Yesterday we discussed how we can increase support and investment in our ideas and plans.
Check it out if you haven’t seen it:
https://www.persuasionreadinglist.com/building-with-the-power-of-why/
Today we’re looking at the destructive power of the word Why: Continue reading “Destructive Power of “Why””
