Goldmine Marketing

Tag: dopamine

  • Bigly 💔

    11:47am
    Saint Paul

    Longtime readers of this website may know how it got its start back in 2016:

    Reading and summarizing the lessons found in the books from Scott Adam’s “Persuasion Reading List.”

    And while I didn’t summarize all of the books –– persuasive copywriting became my main focus –– I did write up a good number of the books on his list (and I read others that I didn’t summarize).

    Well, if you haven’t heard, Scott Adams died from cancer yesterday at age 68.

    Scott, through his blog and livestreams, changed the way I saw the world in profound ways.

    (more…)

  • Ever tried an Escape Room?

    10:59am
    Saint Paul

    “I hate Wizards.”

    And with that, six of us –– my wife’s two cousins, their spouses, and my wife and I –– enter The Wizard’s Tower.

    Have you ever been in an Escape Room before?

    You get “locked in” a room and have to solve puzzles, sequentially, to get out.

    (more…)

  • Focus and Misdirection! Five Rules of Magic (and How They Can Improve Your Persuasion Game)

    When I was growing up, my Grandpa always had a joke or a magic trick at the ready. My memories of childhood aren’t well defined, quite fuzzy really, but there are stand-outs with Grandpa Damie’s magic.

    "dark jack" by Akki annant, Flickr, CC-By-2.0
    “dark jack” by Akki annant, Flickr, CC-By-2.0

    Throughout his life and beyond, I’ve heard great things about my grandpa. People remembered his generosity and personal touch. He would receive Christmas cards and accolades years after seeing old friends, coworkers, and neighbors.

    How did my Grandpa Damie have such an impact on people?

    An impact that was remembered long after? (more…)

  • Persuasion Articles of the Week

    "Boy watches TV for the first time from an appliance store window 1948"
    “Boy watches TV for the first time from an appliance store window 1948”

    #tv #screentime #dopamine #nudge #defaults #diminishingreturns #money #experts

    (more…)

  • Use This Easy Visual to Help Build Rapport

    Here’s a shocker that you may have heard from me before — People want to help other people that they like!

    "Friends :-)" by @BK, Flickr, CC-By-2.0
    Do your friends make you feel good? “Friends :-)” by @BK, Flickr, CC-By-2.0

    When people like you, they want to help you. They want to spend time with you. They want to do business with you.

    So how do you get people to like you? How do you build that rapport? (more…)

  • 10 Things I Learned from Andrew DeYoung, award-winning author of “The Exo Project” (Persuasion Play Podcast episode 002)

    Andrew DeYoung has wanted to be a writer since he started reading Chapter Books in grade school.

    And while Andrew’s been a writer for decades, his first published novel has made a splash.

    The Exo Project was the winner of the 2017 Minnesota Book Awards for Young Adult Literature! Congratulations Andrew!

    exoproject

    I am lucky enough to live across the street from Andrew. We spent an evening together drinking whiskey, chatting about his writing, and discussing the need for validation that comes with the creative process.

    Check it out! (more…)

  • Persuasion Articles of the Week

    Image by daniel.stark, Flickr, CC-By-2.0
    Image by daniel.stark, Flickr, CC-By-2.0

    #bias #leadership #visual #socialmedia #dopamine #perfection

    (more…)

  • Creating Your Happiness

    You probably already know how easily life flows when you’re happy. Would you be surprised to know that some people choose happiness? You might even know someone who chooses unhappiness. It’s a lot easier. For the people around them, however, their constant complaining is draining.

    Image "Put your hands up in the air" by Thomas Leuthard, Flickr, CC-By-2.0
    Image “Put your hands up in the air” by Thomas Leuthard, Flickr, CC-By-2.0

    Yep, it’s a choice to be happy. It’s not always easy.

    We don’t get to choose what happens in the world.

    We do get to choose our reactions. As the Tao Te Ching puts it: (more…)

  • Persuasion Articles of the Week

    Photo "Slot Machines" by Rennett Stowe, Flickr, CC-By-2.0
    Photo “Slot Machines” by Rennett Stowe, Flickr, CC-By-2.0

    #leadership #teams #illusions #mobilephone #sequence #music #scam #socialengineering

    (more…)

  • Persuasion Articles of the Week

    Mind the Gap by Adam B, Flickr, CC-By-2.0
    Mind the Gap by Adam B, Flickr, CC-By-2.0

    #dopamine #frenchgirl #placebo #peptalk #gtd

    (more…)