Goldmine Marketing

Tag: Donald Trump

  • Bigly 💔

    11:47am
    Saint Paul

    Longtime readers of this website may know how it got its start back in 2016:

    Reading and summarizing the lessons found in the books from Scott Adam’s “Persuasion Reading List.”

    And while I didn’t summarize all of the books –– persuasive copywriting became my main focus –– I did write up a good number of the books on his list (and I read others that I didn’t summarize).

    Well, if you haven’t heard, Scott Adams died from cancer yesterday at age 68.

    Scott, through his blog and livestreams, changed the way I saw the world in profound ways.

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  • Don’t think of a King

    7:23pm
    Saint Paul

    The classic “don’t think of an elephant” idea.

    Where you can’t tell someone to NOT do something… because the very command puts the idea in his head.

    Parents know and use this one.

    “Don’t eat that” can (and should) be rephrased “Keep that out of your mouth.”

    “Don’t hit your sister” can be rephrased “Hands to yourself.” (Used this one today even!)

    And on and on.

    Point is, you don’t often want to say what NOT to do, because…

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  • Brand-Ego lessons from the White House

    11:48am Saturday
    Saint Paul, Minn

    Recently there have been memes* floating around the web of Vice President J.D. Vance’s face superimposed on all kinds of popular images.

    (*when I used “meme” as a Scrabble word some 15 years ago, having read it in Howard Bloom’s The Lucifer Principle, other players were unfamiliar with the concept of self-spreading ideas. They disqualified the word, and ended my turn. Anyways…)

    Maybe you’ve seen these Vance memes. Vance as George Washington. Vance as a character from Game of Thrones. And more.

    Both his supporters and detractors have been posting the images.

    J.D. Vance himself says the memes don’t bother him, and I read somewhere that because he was once a Marine, he can take some good-natured ribbing.

    This is great anti-branding and has a valuable lesson for direct response marketing, if you ask me.

    Let me explain.

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