Tag: direct response marketing

  • Copywriting tips from Matt Rizvi (“old” podcast #4, now on YouTube)

    Wednesday, 3:30pm
    Saint Paul

    Hey *|FNAME|* I’ve unearthed Matt Rizvi’s podcast—and now it’s on YouTube!

    Maybe you were here when this was first recorded… or maybe you’re newer to the list (welcome!).

    Either way…

    I recorded Episode 4 of my Persuasion Play Podcast with direct response copywriter Matt Rizvi waaay back in 2019.

    Then, like all my podcast episodes, it got bumped when the next was recorded…

    Lost to history… forever.

    But not really.

    Now I’m putting old episodes up on YouTube so anyone can watch ’em—free.

    Here it is, the Persuasion Play Podcast episode 004:

    Persuasive Copywriting with Matt Rizvi.

  • Two essentials to high-ticket sales

    11:51am
    Saint Paul

    Don’t you hate unproductive meetings?

    I’m at my table sipping coffee after a morning run, looking over my notes from a meeting yesterday.

    A rather unproductive one.

    The guest speaker couldn’t give concrete examples of his ideas. He kept trailing off… changing topics mid-sentence… and never completing a thought.

    In short: he couldn’t communicate well. And without examples of his work or ideas… he wasn’t earning my trust.

    It was frustrating and even the host didn’t seem to know where to take the directionless conversation.

    But not all is lost!

    (more…)
  • Freelance Marketing with Dennis Demori (Persuasion Play Podcast 009)

    If you’re into the freelance copywriting and direct response marketing world on Twitter, one name comes up again and again:

    Dennis Demori

    Freelance marketer Dennis Demori

    Dennis is a freelance marketer who focuses his business on email marketing, while dominating the social media scene with his advice for marketers and beginning freelancers.

    (more…)
  • Free Report for Improved Marketing in 2020

    I’ve released a new report for my subscribers to help with marketing your services and products.

    Inside Marketing Secrets for Explosive Growth in 2020” covers some of the most important, and ignored, advice on marketing.

    Advice known to old-school experts.

    Advice ignored by the current advertising giants and their wanna-bes.

    (more…)
  • Persuasion Articles of the Week

    Stories captivate our imagination and help to pass along important lessons and information.
    What changes can you make —what demons can you slay— to increase your effectiveness and drive?

    #thinking #memory #pornography #marketing #peak-end-rule #confirmation-bias

    (more…)

  • Marketing Adventures with Drayton Bird
    (Persuasion Play Podcast 008)

    Today on the Persuasion Play Podcast, episode 008…

    I welcome a very special guest, Mr. Drayton Bird!

    Who is Drayton Bird?

    Drayton Bird is an old-school direct marketer and advertiser. He worked along side fellow greats such as Eugene Schwartz and David Ogilvy, who famously claimed that… (more…)