Goldmine Marketing

Tag: direct response

  • Doberman Dan: Win the Long Game (Persuasion Play Podcast #015)

    10:05am
    Saint Paul

    Serious students of direct response copywriting know the name Doberman Dan.

    Dan started selling bodybuilding guides and supplements in the 1990s as a way to find freedom from his J-O-B as a police officer.

    That financial freedom didn’t come quickly, though.

    It took Dan some 9 failed businesses before he asked himself,

    “Why did I buy THAT thang?”

    …and then used the answer to build his own successful business.

    Doberman Dan was gracious enough to sit with me and share his story—and a few secrets—for this episode of the Persuasion Play Podcast.

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  • Brand-Ego lessons from the White House

    11:48am Saturday
    Saint Paul, Minn

    Recently there have been memes* floating around the web of Vice President J.D. Vance’s face superimposed on all kinds of popular images.

    (*when I used “meme” as a Scrabble word some 15 years ago, having read it in Howard Bloom’s The Lucifer Principle, other players were unfamiliar with the concept of self-spreading ideas. They disqualified the word, and ended my turn. Anyways…)

    Maybe you’ve seen these Vance memes. Vance as George Washington. Vance as a character from Game of Thrones. And more.

    Both his supporters and detractors have been posting the images.

    J.D. Vance himself says the memes don’t bother him, and I read somewhere that because he was once a Marine, he can take some good-natured ribbing.

    This is great anti-branding and has a valuable lesson for direct response marketing, if you ask me.

    Let me explain.

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