Goldmine Marketing

Tag: direct reponse

  • What’s the benefit here?

    2:28pm
    Saint Paul

    I assembled a web ad today, from the client’s provided copy.

    It starts out, “Want to do more in 2025?”

    Not exactly, I whispered.

    What’s the benefit? The big idea? The hook?

    (more…)

  • Copywriting tips from Matt Rizvi (“old” podcast #4, now on YouTube)

    Wednesday, 3:30pm
    Saint Paul

    Hey *|FNAME|* I’ve unearthed Matt Rizvi’s podcast—and now it’s on YouTube!

    Maybe you were here when this was first recorded… or maybe you’re newer to the list (welcome!).

    Either way…

    I recorded Episode 4 of my Persuasion Play Podcast with direct response copywriter Matt Rizvi waaay back in 2019.

    Then, like all my podcast episodes, it got bumped when the next was recorded…

    Lost to history… forever.

    But not really.

    Now I’m putting old episodes up on YouTube so anyone can watch ’em—free.

    Here it is, the Persuasion Play Podcast episode 004:

    Persuasive Copywriting with Matt Rizvi.

  • Building Reader Relationships with John Brandt (Persuasion Play Podcast #13)

    What’s the value of your relationship with your readers?

    In episode 13 of the Persuasion Play Podcast, copywriter John Brandt discusses the value of this relationship—and how it’s helped him pull in $10k, $12k, even $19k per month.

    John is a direct response email copywriter working in the health and supplement niche, as well as Copy Chief at The Podcast Factory.

    John Brandt shares his lessons on copywriting in Episode 14 of the Persuasion Play Podcast—including a shortcut to improve your own copy without writing more… or reading more books about copy!


    And in this interview, you’ll learn why informative emails build great relationships with your readers—even if they’re not buyers… yet.

    He’ll reveal the shortcut to improve your persuasive copywriting—without writing more or reading additional books.

    And you’ll hear about John’s “secret VIP funnel” that has brought in additional $92k in under three months!

    That’s not all.

    Listen to Episode 14 of the Persuasion Play Podcast to discover:

    (more…)