Goldmine Marketing

Tag: decision making

  • Make a Claim, and Frame It

    1:24pm
    Saint Paul

    Yesterday, as I was prepping dinner and the kids were at music and sports, I listened to Episode 277 of “Brain Software with Mike Mandel.”

    It’s a podcast that fellow copywriter John Bejakovic tuned me into.

    Mike and his co-host Chris Thompson talk about hypnosis from their headquarters in the hypnotic world epicenter: Toronto, Canada.

    Two things I took away from the episode that I wanted to share with you today.

    (more…)

  • Better Decisions with Annie Duke (Persuasion Play Podcast 010)

    Could you make better decisions?

    I think we all could.

    Do you have a hard time deciding what to order at a restaurant?

    Do you ever make the “wrong” decision and, looking back, feel that you “knew” it would turn out bad?

    (more…)

  • Denny Hatch’s 7 Emotional Buttons to Get People to Take Action!

    Denny Hatch is an “old-school” marketer and copywriter that cut his teeth with direct mail, long before the internet was a thing.

    The emotions Hatch identifies in his out-of-print book The Secrets of Emotional, Hot-Button COPYWRITING get people’s juices flowing.

    Emotions, it should be said, are the basis for most decisions that people make (but I suspect you already knew that, you wise cookie you… and if you didn’t know it — good on you for wanting to learn!)

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  • Persuasion Articles of the Week

    Photo "Black & White" by Dean Strelau, Flickr, CC-By-2.0
    Photo “Black & White” by Dean Strelau, Flickr, CC-By-2.0

    #selling #persuasion #brain #stories #illusion #decision

    (more…)

  • Why People Say NO to Your Good Ideas

    People are a suspicious lot, aren’t they?

    If you offer to carry someone’s groceries through a parking lot, they’d refuse.

    Offer to exchange money with someone, your $20 for their $10 in a clear win for the other person… they’d refuse.

    Photo "CL Society 218: Crossing arms" by Francisco Osorio, Flickr, CC-By-2.0
    Photo “CL Society 218: Crossing arms” by
    Francisco Osorio, Flickr, CC-By-2.0

    Both situations are unusual, out-of-the-ordinary.

    Humans like what’s known, what’s comfortable. Anything different from the status quo is…

    suspicious! (more…)

  • Persuasion Articles of the Week

    Photo "IMG_2810_1" by Allie, Flickr, CC-By-2.0
    Photo “IMG_2810_1” by Allie, Flickr, CC-By-2.0

    #behavior #relative #bodylanguage #logic #authority #style #advantage (more…)

  • “Everything is Relative” — Lessons on Decision Making from Dan Ariely’s “Predictably Irrational”

    In his 2008 book “Predictably Irrational,” Dan Ariely opens our eyes to our decision making process and how it can be used against us.

    Everything is Relative.

    Our choices are made in comparison to other options, and what we might lose or gain with these decisions. Unfortunately, all too often we don’t know the value of those options at all! For example, do you really know the price and quality of one television set over another?

    If given a set of options, Ariely lays out the predictable choices in each: