Goldmine Marketing

Tag: David Newman

  • The 80/20 Rule

    Are you “stealing smart” today?

    11:04am
    East of the Mississippi


    You probably know the 80/20 rule, also known as the Pareto Principle:

    80% of your profits come from 20% of your customers.

    Or the inverse:

    20% of the population earns ~80% of a nation’s income.

    While it’s not always exactly 80/20 (and they don’t need to add to 100), it’s a remarkably common distribution across many domains:

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  • Year End Book List (and your PPP Missing Link)

    10:49am
    Saint Paul

    When I sent you the year-end Persuasion Play Podcast episode with David Newman…

    Well, something didn’t work in the email. There wasn’t a link to the episode nor an embedded YouTube video.

    So unless you followed the link to the playlist of all episodes, you probably didn’t see David and I mix it up.

    Thanks, technology, for trying to be smart.

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  • Become a Category of One with David Newman (Persuasion Play Podcast #018)

    12:58pm
    Saint Paul

    Hey, the end of the year is near.

    And like the end of 2024, I have a new podcast epi to drop!

    Marketer, speaker, and writer David Newman, author of Do It! Marketing, joins me for Episode #018 to discuss his newest book:

    Market Eminence: 22 Strategies to Build a Bold Personal Brand, Become a Business Celebrity, and Drive Unstoppable Growth

    In this episode, David explains why being “good” is not good enough to stand out in a very noisy world –– and the 22 steps you can take to build up your own fame (among your chosen audience).

    • What is Market Eminence as a concept, and what’s in the book? (2:26)

    • The 3 jobs that need to be done if you want to get noticed in 2026 (3:19)

    • How to make it dangerous, risky and dumb for a buyer to choose someone else (5:02)

    • AI has ONE type of intelligence –– and it’s helpful if these 2 things don’t matter to you or your customers (6:55)

    • How-To content is everywhere –– and it’s dead, says David. Stick a fork in it! Here’s what comes next for marketers (8:44)

    • Why a good rant can make YOU more *|FNAME|*-ic (10:45)

    • The convergence of the business world and celebrity happened 50 years ago –– but today you can use this same personal branding to increase profits too (12:39)

    • The ONE reason to build up your own eminence (15:15)

    • How should a ghostwriter approach building someone else’s personal brand? (18:20)

    • David quotes Kevin Halbert from his Persuasion Play Podcast appearance: a copywriter’s “Number One Biggest Mistake” (22:40)

    • Excerpt from Market Eminence: 3 questions to ask yourself to find your contrarian positioning in the marketplace –– grab a pencil and paper and write your answers now (24:20)

    • Most people fear this –– but when you see it, it means you’re doing something right (27:55)

    • Unplug these 2 ideas from your brain ASAP (29:21)

    • How to install a magic, electro-magnetic fence around your company to attract the right audience… and repel the wrong one (32:40)

    • Are ALL of these parts of your business in alignment with your branding? (36:30)

    • David’s book Market Eminence is NOT for brands who are comfortable starting at “Square Zero” with every new client (40:20)

    • How to out-position 90% of your competitors (41:10)

    • Mind-blowing advice David received early in his career that will help YOU make more sales (43:40)

    • Should you be a Tugboat or a Lighthouse for your customers? (46:16)

    • David’s other books, Do It! Marketing and Do It! Selling and Do It! Speaking are how-to books –– here’s how they compare with Market Eminence (47:53)

    • The BIG IDEA you should take away from this conversation that will amaze you with the results (51:15)

    • David’s “ethical bribe” he wants to offer you: FREE resources to build your own market eminence starting today –– no purchase required (52:45)

    And so much more. Watch episode #018 of the Persuasion Play Podcast with David Newman here.


    You can find David’s book Market Eminence at MarketEminence.com or on Amazon at https://www.amazon.com/Market-Eminence-Strategies-Celebrity-Unstoppable

    And you’ll find more episodes of the Persuasion Play Podcast on YouTube, with guests such as Drayton Bird, Bob Bly, Doberman Dan, and more.

    Thanks for watching!

  • Watered Down Whiskey

    2:32pm
    Saint Paul

    “Speaking of watered-down advertising, which is one of my phobias, I am reminded of the words of a wise old Scott: ‘If it were the proper thing to water whiskey, they’d have done it that way at the distillery.’”
    ——Communications of an Advertising Man, by Leo Burnett

    Ads that don’t stand out don’t get attention.

    And an ad that doesn’t get attention doesn’t sell.

    And an ad that doesn’t sell?

    What’s the point?

    We’re surrounded by noise. The world gets noisier by the minute. Which means your ads have to stand out if you want them to be effective.

    Yesterday I ran two ads that went to a partner’s landing page.

    One was a typical ad. It has human faces (always a draw) and a bright orangish color. And it pulled roughly 0.23%.

    The second?

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