Goldmine Marketing

Tag: Dan Kennedy

  • Brand-Ego lessons from the White House

    11:48am Saturday
    Saint Paul, Minn

    Recently there have been memes* floating around the web of Vice President J.D. Vance’s face superimposed on all kinds of popular images.

    (*when I used “meme” as a Scrabble word some 15 years ago, having read it in Howard Bloom’s The Lucifer Principle, other players were unfamiliar with the concept of self-spreading ideas. They disqualified the word, and ended my turn. Anyways…)

    Maybe you’ve seen these Vance memes. Vance as George Washington. Vance as a character from Game of Thrones. And more.

    Both his supporters and detractors have been posting the images.

    J.D. Vance himself says the memes don’t bother him, and I read somewhere that because he was once a Marine, he can take some good-natured ribbing.

    This is great anti-branding and has a valuable lesson for direct response marketing, if you ask me.

    Let me explain.

    (more…)

  • Unwelcome Guest

    7:40am
    Saint Paul

    Bang bang bang!

    Bark bark bark!

    “What kind of dog is that?” the rooftop solar salesman asked through the door.

    Bark bark bark!

    Sigh.

    “Hi, good evening,” I said. “We’ve discussed solar panels. We’re not interested.” (Bark bark bark!) “Can’t talk, I’m in the middle of my kids’ bedtime…”

    Bark bark bark!

    “What kind of dog is that?”

    Bark bark bark!

    Sigh…

    Dan Kennedy–marketer extraordinaire–has this story of him working, head down, getting things done…

    When there’s a loud banging on his door that just won’t quit.

    (more…)

  • The Best Direct Response Ideas… for Just 10 Bucks!

    3:02pm
    Saint Paul

    When I spoke at a marketing conference last year, I asked if people were familiar with Dan Kennedy.

    Not a single person in my audience raised their hand.

    Which only sorta surprised me.

    Kennedy is a direct response marketer, through and through. He’s got a ton of business ideas, too–many of which go against the grain of modern business and marketing.

    That’s attractive to me.

    (more…)

  • 7 things you’ll learn in Dan Kennedy’s “The Ultimate Sales Letter”

    10:20pm

    Saint Paul

    I was browsing my bookshelf the other night, looking for something to start.

    (I have more unfinished books than I have fully-read books. Not every book is worth finishing, I’ve learned… though many I plan to return to… I think…)

    Now, I noticed my slightly neglected Dan Kennedy section. Dan is a prolific and accomplished copywriter and businessman who has recently fallen ill.

    I pulled down my worn copy of The Ultimate Sales Letter and (more…)

  • Operating at the Next Level

    No B.S. — this guy has been huge.

    6:14am
    Saint Paul

    I broke a rule and read some email this morning.

    (usually I try to skip the email, otherwise I get pulled into a rabbit hole)

    I immediately opened a letter from PRL Podcast guest Matt Rizvi.

    And what I read… was some sad news. (more…)