You like cake? I like ice cream, although I’m flexible.
They’re both desserts. They fall under the same utility in classic Economic Theory, meaning they serve the same purpose: dessert!
Yet we all know that people have different tastes and preferences. Even economists understand that we like different things, which can make economic models complex!
In his book Influence, Robert Cialdini identified liking as one of his six (now seven) principles of persuasion.
If we want to persuade and influence people, it’s important that we’re liked and that we like others. It’s essential.
No one wants to help the jerk.
But in the age of Social Media, what does it mean to “like?”
Continue reading “Three Types of Liking: People Liking People (Part 1)”
