Goldmine Marketing

Tag: Dale Carnegie

  • God’s Debris by Scott Adams
    Book Summary

    True, simplicity is not proof of truth. But since we can
    never understand true reality, if two models both explain the
    same facts, it is more rational to use the simpler one. It is a
    matter of convenience.

    "God's Debris" by Scott Adams
    “God’s Debris” by Scott Adams

    Scott Adams’ book God’s Debris introduces us, the reader and first-person narrator, to the world’s smartest person sitting in a rocking chair, Avatar.

    You (the narrator) and Avatar hold a wide-ranging conversation about God, religion, science, and probability.

    And it’s persuasive.

    Join us for a book summary on PRL!

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  • Three Types of Liking:
    People Liking People (Part 1)

    You like cake? I like ice cream, although I’m flexible.

    They’re both desserts. They fall under the same utility in classic Economic Theory, meaning they serve the same purpose: dessert!

    Cake or Ice Cream? Photo "Sweet Treats" by Tradlands, Flickr, CC-By-2.0
    Cake or Ice Cream? Photo “Sweet Treats” by Tradlands, Flickr, CC-By-2.0

    Yet we all know that people have different tastes and preferences. Even economists understand that we like different things, which can make economic models complex!

    In his book Influence, Robert Cialdini identified liking as one of his six (now seven) principles of persuasion.

    If we want to persuade and influence people, it’s important that we’re liked and that we like others. It’s essential.

    No one wants to help the jerk.

    But in the age of Social Media, what does it mean to “like?”

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  • Persuasion Articles of the Week

    Photo "Slot Machines" by Rennett Stowe, Flickr, CC-By-2.0
    Photo “Slot Machines” by Rennett Stowe, Flickr, CC-By-2.0

    #leadership #teams #illusions #mobilephone #sequence #music #scam #socialengineering

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