9:32am
Saint Paul
Last week we discussed a few ways money isn’t real.
It was prompted by a quote I heard at a marketing conference:
“People don’t respond to discounts any more.
“Especially if Corporate is paying the bill.
“And remember: money isn’t real anyway.”
Today we’re going to look at the first part of the quote.
And a few ways YOU can overcome price resistance.
(more…)“An iced americano with two shots of espresso and one shot of decaf espresso.”
My friend ordered his birthday coffee this morning.
He and I both worked in a coffee shop back in college. Some 20-odd years ago. His beverage sounded reasonable to me.
Then I ordered.
“Another one of those. And also, four shots of espresso.”
The owner of the cafe looked at us.
“You’re f***ing with me right?”
(more…)