Goldmine Marketing

Tag: copy

  • Persuasion Articles of the Week

    Photo "Changing a Tire" by Don O'Brien, Flick, CC-By-2.0
    Dads, am I right? Photo “Changing a Tire” by Don O’Brien, Flick, CC-By-2.0

    #dadvoice #election #influence #copywriting #bots

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  • How to Please Your Customers:
    Hopkins’ My Life in Advertising Wrap-up

    My new boots came in the mail. They were far too small. I felt like a kid again and my feet had grown over the summer.

    These boots had everything I wanted. Leather, waterproof, and insulated, I expected to keep them for years. But of course, they had to fit right.

    Winter Boots are a necessity around these parts. Image "What's Down There?"by James, Flickr, CC-By-2.0
    Winter Boots are a necessity around these parts. Image “What’s Down There?”by James, Flickr, CC-By-2.0

    Luckily, the online retailer made the exchange simple and free. I mailed the boots in to try a second pair, and I waited.

    It was going to be a cold, snowy Thanksgiving in Wisconsin.

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