Goldmine Marketing

Tag: contrast

  • Become a Category of One with David Newman (Persuasion Play Podcast #018)

    12:58pm
    Saint Paul

    Hey, the end of the year is near.

    And like the end of 2024, I have a new podcast epi to drop!

    Marketer, speaker, and writer David Newman, author of Do It! Marketing, joins me for Episode #018 to discuss his newest book:

    Market Eminence: 22 Strategies to Build a Bold Personal Brand, Become a Business Celebrity, and Drive Unstoppable Growth

    In this episode, David explains why being “good” is not good enough to stand out in a very noisy world –– and the 22 steps you can take to build up your own fame (among your chosen audience).

    • What is Market Eminence as a concept, and what’s in the book? (2:26)

    • The 3 jobs that need to be done if you want to get noticed in 2026 (3:19)

    • How to make it dangerous, risky and dumb for a buyer to choose someone else (5:02)

    • AI has ONE type of intelligence –– and it’s helpful if these 2 things don’t matter to you or your customers (6:55)

    • How-To content is everywhere –– and it’s dead, says David. Stick a fork in it! Here’s what comes next for marketers (8:44)

    • Why a good rant can make YOU more *|FNAME|*-ic (10:45)

    • The convergence of the business world and celebrity happened 50 years ago –– but today you can use this same personal branding to increase profits too (12:39)

    • The ONE reason to build up your own eminence (15:15)

    • How should a ghostwriter approach building someone else’s personal brand? (18:20)

    • David quotes Kevin Halbert from his Persuasion Play Podcast appearance: a copywriter’s “Number One Biggest Mistake” (22:40)

    • Excerpt from Market Eminence: 3 questions to ask yourself to find your contrarian positioning in the marketplace –– grab a pencil and paper and write your answers now (24:20)

    • Most people fear this –– but when you see it, it means you’re doing something right (27:55)

    • Unplug these 2 ideas from your brain ASAP (29:21)

    • How to install a magic, electro-magnetic fence around your company to attract the right audience… and repel the wrong one (32:40)

    • Are ALL of these parts of your business in alignment with your branding? (36:30)

    • David’s book Market Eminence is NOT for brands who are comfortable starting at “Square Zero” with every new client (40:20)

    • How to out-position 90% of your competitors (41:10)

    • Mind-blowing advice David received early in his career that will help YOU make more sales (43:40)

    • Should you be a Tugboat or a Lighthouse for your customers? (46:16)

    • David’s other books, Do It! Marketing and Do It! Selling and Do It! Speaking are how-to books –– here’s how they compare with Market Eminence (47:53)

    • The BIG IDEA you should take away from this conversation that will amaze you with the results (51:15)

    • David’s “ethical bribe” he wants to offer you: FREE resources to build your own market eminence starting today –– no purchase required (52:45)

    And so much more. Watch episode #018 of the Persuasion Play Podcast with David Newman here.


    You can find David’s book Market Eminence at MarketEminence.com or on Amazon at https://www.amazon.com/Market-Eminence-Strategies-Celebrity-Unstoppable

    And you’ll find more episodes of the Persuasion Play Podcast on YouTube, with guests such as Drayton Bird, Bob Bly, Doberman Dan, and more.

    Thanks for watching!

  • Denny Hatch’s 7 Emotional Buttons to Get People to Take Action!

    Denny Hatch is an “old-school” marketer and copywriter that cut his teeth with direct mail, long before the internet was a thing.

    The emotions Hatch identifies in his out-of-print book The Secrets of Emotional, Hot-Button COPYWRITING get people’s juices flowing.

    Emotions, it should be said, are the basis for most decisions that people make (but I suspect you already knew that, you wise cookie you… and if you didn’t know it — good on you for wanting to learn!)

    (more…)

  • Persuasion Articles of the Week

    Photo "Cars on I-90 floating bridge" by Seattle Municipal Archives, Flickr, CC-By-2.0
    We can’t have rough waters without knowing smooth waters: contrast is in our human nature to find and embrace. Photo “Cars on I-90 floating bridge” by Seattle Municipal Archives, Flickr, CC-By-2.0

    #contrast #appreciation #motivation #compensation #fakenews #politics

    (more…)

  • Ralphy Emerson’s ideas on duality and contrast

    Yesterday I wrote a bit about Ralph Waldo Emerson’s essay, Compensation.

    In the essay, Emerson argues that everyone is compensated, for the good or the bad, in relation to the good or bad they bring to others in the world.

    Good, or bad. These are relative terms, of course, defined by their polarizing nature. You can’t have one without the other.

    The compiled Essays of Ralph Waldo Emerson
    The compiled Essays of Ralph Waldo Emerson

    Emerson’s Compensation opens with a discussion of the polarity of nature, (more…)

  • A New Look at Prospect Theory

    9:22pm

    Saint Paul

     

    Hey there. I was just thinking — PRL readers are the best.

    This past weekend I emailed about Mindset and letting Reality flow—

    “Don’t force a round peg into a square hole” kinda thing (actually it was exactly that).

    Anyway, one Mr. Haris P. wrote back to agree:

    Mindset is everything, you are right. When I get stressed I stop and think of the Prospect Theory that has been fascinating me since I first read it some years ago.  To make a long story short, we always judge situations comparing to something else (point of reference).


When I am stressful at work for example, I stop and think how is my life, what are the real things I value (family, friends and health basically). Suddenly all other issues seem unimportant and trivial. Everything has a solution (apart form health problems) so I should just carry on, find the strength and courage to face my hesitations and fears.


In a few words, I change the mindset and everything seems crystal clear.

    Second off, I agree completely with Haris.

    Perspective, framing, and contrast all help us to see the situation and get a handle on our emotions and mindset.

    But backing up to First off… my immediate reaction was whoa. I hadn’t thought of Prospect Theory quite like that before. (more…)

  • Persuasion Articles of the Week

    Photo "IMG_2810_1" by Allie, Flickr, CC-By-2.0
    Photo “IMG_2810_1” by Allie, Flickr, CC-By-2.0

    #Trump #interest #persuasion #advertising #contrast #hypnosis #opticalillusion #genuine

    Big List Today! Including a Free UDemy Course on Hypnosis and a chance for your free ebook, The Easy Way to Start a Conversation

    (more…)

  • 10 Things You’ll Learn in “Win Bigly” by Scott Adams

    Way back in 2012, my wife and I traveled by Amtrak train to Chicago to visit some friends. Between card games in the bar car and beautiful scenery out the window, I read a book about Negotiation.

    I was interested in making more money. I wasn’t sure how to ask or even if I was in the right profession. (more…)