How to Please Your Customers:
Hopkins’ My Life in Advertising Wrap-up

My new boots came in the mail. They were far too small. I felt like a kid again and my feet had grown over the summer.

These boots had everything I wanted. Leather, waterproof, and insulated, I expected to keep them for years. But of course, they had to fit right.

Winter Boots are a necessity around these parts. Image "What's Down There?"by James, Flickr, CC-By-2.0
Winter Boots are a necessity around these parts. Image “What’s Down There?”by James, Flickr, CC-By-2.0

Luckily, the online retailer made the exchange simple and free. I mailed the boots in to try a second pair, and I waited.

It was going to be a cold, snowy Thanksgiving in Wisconsin.

Continue reading “How to Please Your Customers: Hopkins’ My Life in Advertising Wrap-up”

Three Ways Steam-Powered Automobiles Changed Advertising (My Life in Advertising: Chapters 10 and 11)

This is the 10th part in a series covering the current PRL book selection, My Life in Advertising.

The more things change, the more they stay the same.

Over 100 years ago, steam-powered automobiles were a novelty to many and a luxury to the few who could afford them. With time, the technology improved and the cost dropped.

We’re in a similar situation with Tesla and other high-end vehicles. And their ad methods haven’t changed much in those 100+ years. Continue reading “Three Ways Steam-Powered Automobiles Changed Advertising (My Life in Advertising: Chapters 10 and 11)”