Tag: choice

  • Persuasion Articles of the Week

    Mark Zuckerberg testifies before Congress in April 2018
    Power corrupts.

    #learning #reading #power #choice #twitter #smiling #habits #emotions

    (more…)

  • 10 Things I Learned from “The Obstacle is the Way” by Ryan Holiday

    Much of what we think of as “persuasion” is really “motivation.”

    The secret to “motivating people” is to find what already motivates them, and to tap into that. Because you’re not likely to change someone’s mind, and…

    people aren’t going to work against their own happiness.

    "The Obstacle is the Way" by Ryan Holiday
    “The Obstacle is the Way” by Ryan Holiday

    A great way to tap into existing motivations is to frame your argument in a way that encompasses the interests of each group. (more…)

  • Persuasion Articles of the Week

    Photo "IMG_2810_1" by Allie, Flickr, CC-By-2.0
    Photo “IMG_2810_1” by Allie, Flickr, CC-By-2.0

    #behavior #relative #bodylanguage #logic #authority #style #advantage (more…)

  • 10 Things I Learned from “Nudge” by Thaler and Sunstein

    10 Things I Learned from “Nudge” by Thaler and Sunstein

    Most weekends, my wife and I make it a point to write out a dinner menu, spend an hour shopping, and prep for some dinners in the upcoming week.

    It’s not the way we’d prefer to spend Sunday morning. It doesn’t matter. We know that having the menu ready and the food in the house is going to massively increase the chances that we will enjoy a home-cooked dinner.

    "Mmmmm, Burgers!" by m01229, Flickr, CC-By-2.0
    Restaurant food is always ready to please! “Mmmmm, Burgers!” by m01229, Flickr, CC-By-2.0

    The ever-present alternative is restaurant food. I love restaurant food! It’s cooked, it’s salty and fatty and delicious, it’s exactly what I wanted, and I can get it brought right to my front door! (more…)