2:13pm
Saint Paul
Heading to my parents’ for Sunday dinner last night when just ONE WORD made me pull a u-turn and whip out my wallet.
(more…)Tag: breakthrough advertising
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This ONE Word Sold Me
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Online Ads that Work
11:54am Friday
Ever put out an ad on Google or Facebook or whatever…
And it just didn’t “work?”
Low clicks… and even fewer sales?
Here are three reasons why your ads may fail… and how to fix ’em.
1. If your ad is targeting the wrong audience, you won’t get clicks. Fix that by either targeting better… or—contrary to a lot of advice—don’t target at all!
Why not target, you ask?
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