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Feb 16, 2026
2:32pm
Saint Paul
Years ago when I first started in direct response, I quickly learned the idea, “benefits, not features.”
For example:
“Faster web browsing,” not “5 gig internet.”
“Look great at your school reunion,” not “Lose 5 lbs.”
Later, that idea was expanded to “features AND benefits.”
But features and benefits alone don’t sell.
(more…)Hey, Jeffrey here.
I’m not immediately taking new clients.
Join the waitlist. Meanwhile, I’ll send you info about persuasion, motivation, and influence.
These emails are persuasive—they may end up in your Spam folder.
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