Goldmine Marketing

Tag: Black Friday

  • Easier than Impulse Control

    12:29pm
    East of the Missippi

    Saturday night, Uber sent a notification to my phone:

    “Courier makes Black Friday returns easy.”

    LMAO they’re capitalizing on people’s bad impulse control.

    Oh, me?

    You’re asking about my BFCM spending after I swore I wasn’t going to buy anything?

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  • Restaurant Marketing 101… in Action!

    2:24pm
    Saint Paul

    When a new restaurant opens, marketing genius Dan Kennedy suggests parking cars in the lot to make the restaurant appear busy.

    (And move the cars around, too, or it gets obvious.)

    Because when we’re not sure what to do, we tend to follow the example of others.

    If others are visiting a restaurant, we might go in. Or remember it for later.

    But if no one is there? Why chance it?

    Maybe you’ve heard this story:

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