Direct Response Marketing Copy & Strategy
7:45am
Saint Paul
Late last night I wrote about the divisions we see around us.
People are hurting, people are pointing fingers, people are acting and reacting and ratcheting up their responses.
My city, and others, are being destroyed because we’re being divided. Divided by labels, instilled through fear of Us vs Them.
Continue reading “Divided We Fall”Denny Hatch is an “old-school” marketer and copywriter that cut his teeth with direct mail, long before the internet was a thing.
The emotions Hatch identifies in his out-of-print book The Secrets of Emotional, Hot-Button COPYWRITING get people’s juices flowing.
Emotions, it should be said, are the basis for most decisions that people make (but I suspect you already knew that, you wise cookie you… and if you didn’t know it — good on you for wanting to learn!)
Continue reading “Denny Hatch’s 7 Emotional Buttons to Get People to Take Action!”Wednesday 9:17pm
Saint Paul
You are already successful.
You are already happy.
You are already rich.
Whaaaa?
Continue reading “Embrace your Problems, for They are You.”“Don’t do that!”
“Don’t accept that excuse! It’s not true!”
“Don’t coddle her!”
Have you heard any of those before?
I’ve heard these and similar arguments come out of my own mouth more than once. I’ve heard them from other parents, from coworkers, from my own family. We all have.
Have they ever worked to solve your problem?
Monday night was no exception. After a rough swimming lesson, my daughter refused to behave during a quick stop at the store. Continue reading “Why she isn’t wrong (and you are, you jerk)”