Goldmine Marketing

Tag: anger

  • The 80/20 Rule

    Are you “stealing smart” today?

    11:04am
    East of the Mississippi


    You probably know the 80/20 rule, also known as the Pareto Principle:

    80% of your profits come from 20% of your customers.

    Or the inverse:

    20% of the population earns ~80% of a nation’s income.

    While it’s not always exactly 80/20 (and they don’t need to add to 100), it’s a remarkably common distribution across many domains:

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  • Divided We Fall

    7:45am

    Saint Paul

    Late last night I wrote about the divisions we see around us.

    People are hurting, people are pointing fingers, people are acting and reacting and ratcheting up their responses.

    My city, and others, are being destroyed because we’re being divided. Divided by labels, instilled through fear of Us vs Them.

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  • Denny Hatch’s 7 Emotional Buttons to Get People to Take Action!

    Denny Hatch is an “old-school” marketer and copywriter that cut his teeth with direct mail, long before the internet was a thing.

    The emotions Hatch identifies in his out-of-print book The Secrets of Emotional, Hot-Button COPYWRITING get people’s juices flowing.

    Emotions, it should be said, are the basis for most decisions that people make (but I suspect you already knew that, you wise cookie you… and if you didn’t know it — good on you for wanting to learn!)

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  • Embrace your Problems, for They are You.

    Wednesday 9:17pm

    Saint Paul

    You are already successful.

    You are already happy.

    You are already rich.

    Whaaaa?

    (more…)

  • Why she isn’t wrong (and you are, you jerk)

    “Don’t do that!”

    “Don’t accept that excuse! It’s not true!”

    “Don’t coddle her!”

    Have you heard any of those before?

    I’ve heard these and similar arguments come out of my own mouth more than once. I’ve heard them from other parents, from coworkers, from my own family. We all have.

    Have they ever worked to solve your problem?

    Photo "CL Society 218: Crossing arms" by Francisco Osorio, Flickr, CC-By-2.0
    You angry? Photo “CL Society 218: Crossing arms” by Francisco Osorio, Flickr, CC-By-2.0

    Monday night was no exception. After a rough swimming lesson, my daughter refused to behave during a quick stop at the store. (more…)