Goldmine Marketing

Tag: analog

  • Are You on my Nice List? (Hope So!)

    10:06am
    East of the Mississippi

    Tired of the screen?

    I am.

    During Black Friday and continuing through this holiday season, more and more people are buying film cameras (and digital cameras without screens), CD and record players, and other ways to create and consume that are away from their smart phones and big glowing displays.

    We’re craving a connection to what’s real.

    And what you do in the real world matters.

    (more…)

  • Advice from a World-Renowned Copywriter (Robert Collier Letter Book, Part 1)

    I’m sitting at the dining room table, hand writing some of the sales letters from the Robert Collier Letter Book while my licorice tea cools off.

    Robert Collier Letter Book, 6th Edition, with the library punch card
    Robert Collier Letter Book, 6th Edition, with the library punch card

    Collier was a direct mail writer, successfully selling all kinds of products during his career, including jewelry, tires, books, and clothing.

    Hand writing successful sales letters like these helps to slow down and focus your brain, while (more…)