Two competing headlines in one day––and how to cash in
Looking at the new snowfall
Juuust east of the Mississippi
Hey *|FNAME|*,
On Wednesday I saw these two headlines:
Study of 12,000 EU Firms Finds AI’s Productivity Gains Are Real
and
Thousands of CEOs Just Admitted AI Had No Impact On Employment Or Productivity
So which is it?
9:50am
Saint Paul
Click click click.
“Maybe it’s the oil,” my son says.
We check. Oil is good.
But the snowblower still won’t fire up.
Click click click.
Not the morning I was hoping for after a foot of snow fell last night.
Click click click.
“Maybe it’s the spark plug?”
(more…)10:05am
Saint Paul
Serious students of direct response copywriting know the name Doberman Dan.
Dan started selling bodybuilding guides and supplements in the 1990s as a way to find freedom from his J-O-B as a police officer.
That financial freedom didn’t come quickly, though.
It took Dan some 9 failed businesses before he asked himself,
“Why did I buy THAT thang?”
…and then used the answer to build his own successful business.
Doberman Dan was gracious enough to sit with me and share his story—and a few secrets—for this episode of the Persuasion Play Podcast.
(more…)