7:02pm
Saint Paul
Business Owner, beware of the lesson in this quote from author and advertiser-for-hire, Mark Twain:
(more…)Tag: advertising
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Beware: Mark Twain’s Spider LOVES A Quiet Business
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What’s the benefit here?
2:28pm
Saint PaulI assembled a web ad today, from the client’s provided copy.
It starts out, “Want to do more in 2025?”
Not exactly, I whispered.
What’s the benefit? The big idea? The hook?
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Small change to your pop-up = Big impact.
12:24pm
Saint PaulMost people hate marketing… unless it’s something they’re interested in.
Then—when it’s done right—it’s not marketing.
It’s useful.
And without a doubt, one of the most annoying methods of digital marketing is the Pop-Up.
You know what I mean. You’re on a web page, engaging with the content, when suddenly there’s something blocking your view.
Infuriating, right?
Well, marketers hate them too.
Except that… they work.
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My Cheap Brother Brought Me a Hot Chicken Dinner.
2:49pm Friday
Saint PaulI’ve been swamped the last two weeks, in a good way.
I started writing Facebook ads with a new client and it’s been a lot of fun.
One hook I wrote has me laughing maniacally and I’m not sure why. But it’s definitely not a hook that’s used in this market… or maybe anywhere:
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Copywriter, read more of THIS.
10:20am Wednesday
Saint PaulExperts are everywhere.
A former boss once told me, “once you know more than the other guy, you’re the expert.”
Which is why you see gurus all over the place, having moved from Level 0 to Level 1, touting their expertise.
Nothing wrong with self-promotion, of course.
But there is always more to learn!…
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Online Ads that Work
11:54am Friday
Ever put out an ad on Google or Facebook or whatever…
And it just didn’t “work?”
Low clicks… and even fewer sales?
Here are three reasons why your ads may fail… and how to fix ’em.
1. If your ad is targeting the wrong audience, you won’t get clicks. Fix that by either targeting better… or—contrary to a lot of advice—don’t target at all!
Why not target, you ask?
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Free Report for Improved Marketing in 2020
I’ve released a new report for my subscribers to help with marketing your services and products.
“Inside Marketing Secrets for Explosive Growth in 2020” covers some of the most important, and ignored, advice on marketing.
Advice known to old-school experts.
Advice ignored by the current advertising giants and their wanna-bes.
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Marketing Adventures with Drayton Bird (Persuasion Play Podcast 008)
Today on the Persuasion Play Podcast, episode 008…
I welcome a very special guest, Mr. Drayton Bird!
Who is Drayton Bird?
Drayton Bird is an old-school direct marketer and advertiser. He worked along side fellow greats such as Eugene Schwartz and David Ogilvy, who famously claimed that… (more…)
