12:19pm
Saint Paul
I write ads.
Some of my copywriting peers love seeing ads “in the wild” because it helps them know what others are doing.
But I’ve blocked ads for a long time, even before I became a copywriter, because they’re often just so bad.
Now, YouTube’s been fighting ad-blockers for a while…
And apparently, YouTube is winning that fight.
So they’ve made some ads unskippable, even when the ad is an hour long!
These are VSLs–video sales letters–and the advertiser has to pay for them after X amount of viewing time.
Make them unskippable, and suddenly…
(more…)