Goldmine Marketing

Tag: 40-40-20 rule

  • The Important 20% of Sales: COPY

    12:24pm
    Saint Paul


    Yesterday we discussed BIG IDEAS in marketing and how a good structure can be used to entice shoppers into buying.

    But one thing I didn’t mention?

    You can’t take this winning structure –– or any other –– and just “make it work” without knowing something about your audience.

    I spoke with Brian Kurtz this morning about his 41/39/20 rule of marketing:

    41% of your success comes from “the list.”

    Or better said:

    (more…)

  • Safety is Now For Sale

    1:02pm
    Saint Paul

    Recently I read an article that says Americans are cutting back on spending:

    • 56% say they’re spending less on restaurants

    (My DoorDashing friend might disagree…)

    • 47% have cut back on online shopping

    (Tariffs may play a role in pricing…)

    • 45% are spending less on vacations

    (I don’t know if that means fewer vacations, or cheaper ones…)

    But where are we not cutting back?

    Safety and security… Well, sorta. You see…

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  • 10 Things You’ll Learn in “The System Club Letters” by Ken McCarthy

    11:17pm Tuesday
    Saint Paul, Minnesota

    Good day reader, what’s the news?

    Marketing has been keeping me busy.

    ‘Busy’ is one thing… but I’m looking for a Big Idea.

    Because I don’t know–

    What’s my next step with Persuasion Reading List?

    "The System Club Letters" by Ken McCarthy. Photo by Jeffrey Thomas
    “The System Club Letters” by Ken McCarthy. Photo by Jeffrey Thomas

    Lucky me, Ken McCarthy has me covered in chapters 31 to 34 of his book, The System Club Letters: 57 Big Ideas to Transform Your Business and Your Life.

    The other 53 chapters are pretty insightful too.

    (more…)