1:45pm
-1° in Saint Paul
A year ago I took Derek Johanson’s CopyHour course, a 90 day journey of handwriting successful sales letters to embed their lessons into my subconscious.
One thing I’ve learned in marketing is that most people don’t complete the thing they buy:
It can have the power to change your life.
But making the purchase is as far as many people get.
And then they go on to buy the next thing, in the same category, again hoping life will change.
I completed CopyHour in those 90 days and while it was a good course…
It felt disjointed to me.
The course’s progression through states of market awareness and sophistication seemed haphazard and random.
So this time, now that I have all of the emails and resources available, I plan to organize them myself and then go through the course again.
How do your customers feel about your products?
Are they well organized, or do you think your offer stands on its own and couldn’t use a bit more polish?
Because when an email feels one way, and your sales page feels another, the reader can sense this disconnect.
And you lose sales.
Instead, let’s look at your whole journey together, what do you say?
Jeffrey G Thomas
Direct Response Copywriter