2:24pm
Saint Paul
The internet is dying.
What was once a place of fascination and connection has become a wasteland of uninspired, templated content created by, well, pretty much everyone.
More people are opting out of an always-connected lifestyle…
Buying devices to lock up their smartphones (because they can’t control themselves)…
And returning to living in the real world.
Example:
• Michael’s, the craft store, has had a 400% increase in web traffic for people looking for knitting supplies
• Church attendance in the US is edging upward for the first time in years, thanks to Gen Z (and two close friends that shocked me when I head it from them!)
• Self-help and science fiction book sales have each increased by double-digits over the last few years
These trends exist because people want something different — from themselves, from their community, from their uninspired surroundings — away from the bombardment of attention draining online media.
Will this hold?
Will we find smarter ways to use the internet for connection like we used to, instead of noise?
Or will we all be drawn back into the void?
I don’t know.
But what I do know is that online trust is low, our attention spans have been maxXxed out, and we’re tired of the same-old, same-old.
To break through the online noise today, your marketing needs a Big Idea.
I hope to have something for you in the next few days that will help.
Love you,
Jeffrey G Thomas
Direct Response Copywriter