9:17am
Saint Paul
My first decently paying copy client was back in 2018.
I wrote Facebook ads at first, as lead generation for Medicare reps. It was my second Medicare role.
Then we expanded into life insurance lead gen for a well-known Christian insurance company.
We started that campaign with quizzes and a VSL.
I wrote both.
But the guy who hired me had an employee record the VSL voiceover.
And it was terrible.
You could hear household noises in the background, like kids playing and banging around.
Distracting to say the least.
And the speaker had zero passion in her voice.
I never heard how well (or poorly) it performed, which is always frustrating (and all too common).
Years later I was hired for another VSL by a different company.
But because I was doing other work for them, I took this job at a cut rate.
They wanted to impress their client, and I wanted to impress my client (them).
This time, they used an AI voice, long before AI was as common as today.
And it kept mispronouncing the product name, differently every time.
Looking back, should I have taken that job?
It earned me a little money, and some experience.
Or was it an insult?
Was all the time and research and spychology I put into it not worth more?
That’s why, today, I charge what I’m worth.
And I hope you do, too.
Have an incredible weekend,
Jeffrey