12:01pm
Saint Paul
Few weeks back, I emailed a fascinating story about growing grass in my back yard.
HERE’S AN UPDATE.
Grass is doing fine.
But a squirrel keeps digging holes in it.
I patch ’em.
And within hours, there are new holes again.
Some in the same spot as before…
But the varmint ain’t burying nuts or anything.
The squirrel is just tormenting me for fun.
I’m certain of it.
So I put out a live trap Friday, loaded it up with peanuts, and I caught the bugger!
And despite his chatter insisting that I got the wrong guy…
I claimed VICTORY.
Released my new friend Doug about 4 miles from home, right next to a community garden full of food.
It was a heavenly buffet for this squirrel.
Happy life ahead.
Saturday morning?
New holes.
More, even.
I GOT THE WRONG SQUIRREL.
At Mass on Sunday, Father Dan talked about Saint Francis of Assisi and his relationship with ants.
Apparently, Saint Francis admired their diligent work ethic.
Well, these squirrels have been pretty diligent, too.
But they’re not going to win.
And I trapped the second critter Sunday afternoon.
Hauled it away across the river to a park in Minneapolis.
VICTORY?
Nah.
New holes again when I woke this morning.
But, fewer, which is nice.
So it’s now Monday and the trap is out there again.
My wife is telling me I am wasting time, that there will always be another squirrel.
She’s not wrong.
There will always be another problem that needs to be solved.
And you gotta keep hammering away.
If you have a marketing problem putting holes in your beautiful garden, maybe I can help.
I have availability for one client right now.
Maybe that’s you. Maybe we’re a fit to work together on email marketing, or a VSL, or a sales letter.
Maybe not.
But there’s one way to find out, peanut.
Hit reply and let’s dig in.
Jeffrey
P.S. Secrets of Emotional, Hot-Button Copywriting is heading to the printer.
Keep an eye on this email for a pre-sale link for this classic book from Denny Hatch, packed with 54 examples of Grand Control sales letters that raked in millions of dollars each.