12:55pm
Saint Paul
“It’s time to get back to how, as a human, I can help other humans.”
Last week I caught up with an old marketing friend.
We discussed a lot of things, including AI, and when he dropped that quote above, I had to write it down.
As you may know, I’m working with Denny Hatch and Paul Bobnak to re-release their book, “The Secrets of Emotional, Hot-Button Copywriting.”
And I’ve reached out to a number of big-name direct response marketers to see if they’d be open to promoting Denny’s book.
Now, these marketers know me through some way or other.
And they certainly don’t owe me anything.
But everyone loves Denny and the work he’s done.
(On a call with a direct mail print shop in Virginia last week, they said they still use the Who’s Mailing What resource that Denny and his wife Patty started some 4 decades ago, and Paul ran for a while.
It’s online now ,but it’s still providing marketers with insights and inspiration.)
So while I am thrilled to have support from these marketers… it’s really Denny and Paul they’re helping.
Humans helping humans.
Love you,
Jeffrey G Thomas
Direct Response Copywriter