10:21am
Saint Paul
Not sure if you’ve watched my recent interview with Kevin Halbert.
There’s one point that really stood out for me:
Kevin shares advice from his dad on how to land clients–and it’s NOT the well-known “starving market” idea.
At the 71 minute mark of our conversation, Kevin says that the best way to land a client isn’t to convince someone, unaware of your solution, to give you a try.
It’s also not to convince a someone who IS buying your type of solution that you’re the right man for the job.
Instead, suggests Kevin, your best clients are like an old Lucille Ball television episode…
Let me explain.
In the show, Lucille buys a vacuum from a door-to-door salesman, because his demonstration was so persuasive.
(Dramatic demonstration, Claude Hopkins tells us, is worth its weight in gold.)
Anyway. Lucille can’t afford the vacuum.
So she decides to re-sell it herself.
But–of course–Mrs. Ball isn’t a saleswoman…
And her efforts backfire in a hilarious, 1960’s sort of way.
Now, I don’t think I’ve seen the episode myself.
But there’s a lesson that Kevin ties into this story.
And that same lesson is how I landed the financial services company I mentioned in yesterday’s P.S.
Want to know what it is, *|FNAME|*?
Watch about 2 minutes of the interview, starting here:
Jeffrey
P.S. I broke my right wrist yesterday, falling on ice skates (falling off ice skates?) and landing right on it.
My daughter had to shift the gears in my racecar on our way home.
And today, typing is a bit of a challenge.
But as a lefty, I’m grateful it wasn’t the left wrist.
Now, because I can’t do a whole lot with one arm, I find myself with spare time.
So I reached out to a few people on my waiting list, to see if they want to get started now on their next promotion.
Want my help for your own marketing?
Reply now and let’s see what you’ve got going on.