Tuesday, Dec 31
Someplace East of the Mississippi
Gary Halbert was a well-known direct response copywriter, considered by many to be the best in the business. Ever.
In this wide-ranging interview with Gary’s son Kevin Halbert, you’ll hear insightful moments from Kevin’s life, including stories about Gary’s temper… the effort Gary put into his promotions… Kevin’s addition to the famous AIDA formula… and more:
• Gary famously said, “Clients Suck” — discover how he was able to land clients with this attitude (is it the right approach for you?) (3:00)
• Gary persuasion and manipulation extended beyond work. Listen as Kevin tells the story of the carrot–and the leash–that his dad used… on his own family! (7:12)
• The resource that most copywriters tend to overlook when honing our writing skills (adding this to your routine sharpens your storytelling to make sales soar!) (11:10)
• The skill shared by highly successful people–do YOU have the courage to do this ONE thing in your work? (12:30)
• Should you always keep your conversation and writing at a grade school level? Here’s the truth behind clear communication (13:29)
• Conect with more people—and gain more influence–using this technique, often described by the world’s best negotiator Jim Camp (14:28)
• The effects of reading TheGaryHalbertLetter–and the experience of seeing the advertising world through completely different eyes (15:15)
• Jaguar Cars in 2024: is THIS their move? (16:28)
• Gary’s sales letters failed for YEARS before he broke through with his famous Coat of Arms letter–an 18 month effort! So… where DID Gary learn to write sales letters? (19:07)
• The magical “switch” you need to know that makes your sales letter cause readers to pull out their wallets and buy (23:00)
• The importance of hand-copying well-performing sales copy–even the A-List writers occasionally fail, but this step ensures their DNA is encoded with greatness (24:35)
• The 100-year-old book that marketers would benefit from reading every year (27:09)
• AIDA–Attention, Interest, Desire, Action–is no longer the proven sales acronym. Discover the new EAIDA and why it makes today’s marketing more challenging (27:45)
• The rock-and-roll secret–used by Chuck Berry and The Who–that can ramp up your income… IF you’re in-demand (32:03)
• How to get Kevin and Bond Halbert’s input on YOUR copywriting (36:25)
• Gary Halbert’s secret to writing a winning sales letter in a single session (39:40)
• The copywriting “lens” to define what’s at stake for your prospect’s future (41:28)
• What Kevin sees copywriters doing WRONG today. Knowing THIS will change how your readers respond–but copywriters who rely on swipe files miss this essential insight completely! (43:53)
• Drama: why humans need it, and why it can NOT be missing from your sales copy (48:34)
• Tribalism and Brand Loyalty: how a person’s emotions and passion can open them to persuasive messages (57:10)
• “The money’s in the list”–should you care? Why manual list segmentation doesn’t always make sense (and the dangerous tech you can use instead) (1:00:30)
• Health and Finances are the biggest markets out there–but YOU can dominate other markets with this common direct response concept invented over 60 years ago (1:06:05)
• The “simple” way Kevin suggests you use land new marketing clients (1:12:05)
• The reason prescription drug ads are so… strange (1:15:20)
• Will AI kill copywriting? Kevin says “NO”–and here’s the amazing secret WHY (1:24:40)
And so much more! Listen to this exclusive, EXTENDED conversation with Kevin Halbert now–only from your copywriting friend Jeffrey at Goldmine Marketing.
And for more interviews, book summaries, and other resources focused on persuasion, motivation, and influence, sign up for the Goldmine Marketing email list here.