A few years ago, I wrote to Direct Response Copywriter Denny Hatch.
He wrote the book “Secrets of Emotional, Hotbutton Copywriting” (summary here) and I was trying to get a copy.
Denny told me that he’s got a guy working to get it republished.
I checked in with Denny again last month. I asked if he was open to record a podcast.
You know, dig for a little gold, here in the Goldmine.
Denny responded:
“I can still write the English language, but verbally I’m challenged. No longer glib and fast on my feet. Would gladly answer questions in writing.”
So… while not as fun… I’m working on some questions for Denny. Maybe I can push some emotional hotbuttons and get him to read the written responses.
Meanwhile… though his “Secrets of Emotional, Hotbutton Copywriting” is still nowhere to be found… Denny HAS released a new book:
Method Marketing
I’ve ordered my copy. You can find it on Amazon at https://smile.amazon.com/dp/1648372759?psc=1&tag=prl000-20&ref=ppx_yo2ov_dt_b_product_details
And if you’re interested in the podcasts that helped turn ME into a direct response marketer, find them at https://goldmine.marketing/private-conversations/