Goldmine Marketing

Category: Podcast

  • Copywriting Persuasion with Matt Rizvi
    (Persuasion Play Podcast 004)

    What does it take to become an in-demand copywriter?

    Anyone can write.

    And if you look at social media these days, pretty much everyone does write.

    But that doesn’t make you a successful copywriter… in demand from people you’ve never met… with millions of dollars in sales under your belt…

    Now, there’s nothing stopping you from becoming a successful sales copywriter.

    When you know the structure of a successful sales letter, and you know what keeps people reading and buying, you too can become a highly-paid direct response marketer.

    That’s how today’s guest,  Matt Rizvi, rose to become an in-demand financial copywriter.

    And in this episode, Matt’s going to share his copywriting secrets with you.

    Who Is Matt Rizvi?

    Matt Rizvi is a multi-million dollar copywriter at RizviPublishing.com and DailyCopywriter.com.

    After honing his skills at Stansberry Research for three years, Matt started freelance copywriting in 2016.

    Matt’s also created his own course for aspiring writers.

    Discover what it takes to become an in-demand copywriter on Episode 004 of the Persuasion Play Podcast with Matt Rizvi.

    In this episode, Matt shares some incredible knowledge, including:

    (more…)

  • “Obvious Adams” by Robert Updegraff (Persuasion Play Podcast 003)

    I started the persuasion and marketing book reviews on PersuasionReadingList.com (now Goldmine.Marketing) in 2016. The first was My Life in Advertising by Claude C. Hopkins, a classic written in 1927.

    Since then, I’ve summarized my favorite lessons from dozens of books — and I have dozens of other marketing, copywriting, and persuasion books on my shelf that I’ve read but not written about.

    Can you justify such behavior? Image from Steve Martin's movie "The Jerk", 1979
    Image from Steve Martin’s movie “The Jerk”, 1979

    It’s been fun and educational on my end — and I hope on your end too!

    As I continue along my journey, learning about the forces that influence us and how we, in turn, can influence the world around us, I was bound to (more…)

  • 10 Things I Learned from Andrew DeYoung, award-winning author of “The Exo Project” (Persuasion Play Podcast episode 002)

    Andrew DeYoung has wanted to be a writer since he started reading Chapter Books in grade school.

    And while Andrew’s been a writer for decades, his first published novel has made a splash.

    The Exo Project was the winner of the 2017 Minnesota Book Awards for Young Adult Literature! Congratulations Andrew!

    exoproject

    I am lucky enough to live across the street from Andrew. We spent an evening together drinking whiskey, chatting about his writing, and discussing the need for validation that comes with the creative process.

    Check it out! (more…)

  • Better Sales with Stephen R. Moore
    (Persuasion Play Podcast 001)

    Stephen R. Moore sat patiently across from me while I fidgeted with my mobile phone. I didn’t know how my first podcast was going to turn out. I was trying to keep my nerves under control, play it cool, and not waste his time.

    Stephen is a leadership and sales coach, helping corporate clients in the car industry get better customer satisfaction and results. His cooperative, Leadership3P, pulls in over $600,000 every year.

    His time is valuable, to say the least.

    We were already off to a rough start. My plan to

    Stephen R. Moore, the Uplifter
    The Uplifter was an inspiring first podcast. I am eternally grateful!

    meet in a quiet library didn’t work out due to a national holiday (A sincere thank you to all of our nation’s military veterans for your service).

    I hadn’t made a backup plan. In my scramble to find a new location, I chose what must have been the loudest coffee shop in miles. (more…)