Goldmine Marketing

Category: Podcast

  • Lawrence Bernstein: Know Your History (Persuasion Play Podcast #017)

    1:46pm
    Saint Paul

    My high school history teacher used to tell us:

    If you don’t know your history, you don’t know anything!

    This is true in civics: what has worked, and what has repeatedly failed?

    True in cooking.

    And it’s certainly true in marketing.

    Which is why successful marketers study what’s worked in the past, to learn from those successes and apply those lessons to their work today.

    Lawrence Bernstein knows his history.

    As the “world’s most obsessed ad archivist,” Lawrence has been collecting, analyzing, and applying the lessons from great direct response marketing and copywriting for over 25 years.

    In this interview, Lawrence dips into the powers of direct mail, the importance of building your list, where to find secrets of great marketing, and more.

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  • Defining Success with Bob Bly (Persuasion Play Podcast #016)

    1:18pm
    Saint Paul

    Robert W. Bly has been a “true freelance copywriter” for over 45 years.

    He’s written sales copy in dozens of industries with hundreds of clients, and he’s the author of The Copywriter’s Handbook. Bob’s 110th book is coming out soon:

    AI Apocalypse Now

    Bob joined me for a wide-ranging interview about his life in copywriting, including stories of huge wins and terrible failures… digital marketing vs direct mail… his life in Jersey… and so much more.

    You can find Bob and get 4 FREE Special Reports worth over $100 at https://bly.com/reports

    Listen now to Defining Success with Bob Bly, episode 015 on the Persuasion Play Podcast.

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  • Doberman Dan: Win the Long Game (Persuasion Play Podcast #015)

    10:05am
    Saint Paul

    Serious students of direct response copywriting know the name Doberman Dan.

    Dan started selling bodybuilding guides and supplements in the 1990s as a way to find freedom from his J-O-B as a police officer.

    That financial freedom didn’t come quickly, though.

    It took Dan some 9 failed businesses before he asked himself,

    “Why did I buy THAT thang?”

    …and then used the answer to build his own successful business.

    Doberman Dan was gracious enough to sit with me and share his story—and a few secrets—for this episode of the Persuasion Play Podcast.

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  • Growing Up Halbert (Persuasion Play Podcast #14)

    Tuesday, Dec 31
    Someplace East of the Mississippi

    Gary Halbert was a well-known direct response copywriter, considered by many to be the best in the business. Ever.

    In this wide-ranging interview with Gary’s son Kevin Halbert, you’ll hear insightful moments from Kevin’s life, including stories about Gary’s temper… the effort Gary put into his promotions… Kevin’s addition to the famous AIDA formula… and more:

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  • Building Reader Relationships with John Brandt (Persuasion Play Podcast #13)

    What’s the value of your relationship with your readers?

    In episode 13 of the Persuasion Play Podcast, copywriter John Brandt discusses the value of this relationship—and how it’s helped him pull in $10k, $12k, even $19k per month.

    John is a direct response email copywriter working in the health and supplement niche, as well as Copy Chief at The Podcast Factory.

    John Brandt shares his lessons on copywriting in Episode 13 of the Persuasion Play Podcast—including a shortcut to improve your own copy without writing more… or reading more books about copy!


    And in this interview, you’ll learn why informative emails build great relationships with your readers—even if they’re not buyers… yet.

    He’ll reveal the shortcut to improve your persuasive copywriting—without writing more or reading additional books.

    And you’ll hear about John’s “secret VIP funnel” that has brought in additional $92k in under three months!

    That’s not all.

    Listen to Episode 14 of the Persuasion Play Podcast now to discover:

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  • Authentic Marketing with Jim Clair (Persuasion Play Podcast 012)

    Jim Clair is a direct response copywriter who spent years in the relationship and health niches, among others.

    But after a few years Jim started to realize that something was severely scammy in the direct response marketing world.

    So he quit!

    Join Jim and I for this fascinating peek behind the curtain of internet gurus, direct response, motivational authors, getting more out of your reading time, and more.

    Jim and I talk about…

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  • Freelance Growth with John Bejakovic (Persuasion Play Podcast 011)

    Are you an opportunity seeker… looking to make money online… living an independent life without a proper job?

    (Aren’t we all?)

    Before he was a copywriter, John Bejakovic wrote for the Motley Fool and published his own books on Amazon.

    And books like the 4 Hour Work Week spoke to his interest in granting him freedom.

    Then, in 2015 John stumbled into Email Copywriting.

    He started his copywriting career writing a 7-email funnel for only $5.

    Fast forward to today…

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  • Better Decisions with Annie Duke (Persuasion Play Podcast 010)

    Could you make better decisions?

    I think we all could.

    Do you have a hard time deciding what to order at a restaurant?

    Do you ever make the “wrong” decision and, looking back, feel that you “knew” it would turn out bad?

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  • Freelance Marketing with Dennis Demori (Persuasion Play Podcast 009)

    If you’re into the freelance copywriting and direct response marketing world on Twitter, one name comes up again and again:

    Dennis Demori

    Freelance marketer Dennis Demori

    Dennis is a freelance marketer who focuses his business on email marketing, while dominating the social media scene with his advice for marketers and beginning freelancers.

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  • Marketing Adventures with Drayton Bird
    (Persuasion Play Podcast 008)

    Today on the Persuasion Play Podcast, episode 008…

    I welcome a very special guest, Mr. Drayton Bird!

    Who is Drayton Bird?

    Drayton Bird is an old-school direct marketer and advertiser. He worked along side fellow greats such as Eugene Schwartz and David Ogilvy, who famously claimed that… (more…)