Category: Podcast

  • Growing Up Halbert (Persuasion Play Podcast #14)

    Tuesday, Dec 31
    Someplace East of the Mississippi

    Gary Halbert was a well-known direct response copywriter, considered by many to be the best in the business. Ever.

    In this wide-ranging interview with Gary’s son Kevin Halbert, you’ll hear insightful moments from Kevin’s life, including stories about Gary’s temper… the effort Gary put into his promotions… Kevin’s addition to the famous AIDA formula… and more:

    (more…)
  • Building Reader Relationships with John Brandt (Persuasion Play Podcast #13)

    What’s the value of your relationship with your readers?

    In episode 13 of the Persuasion Play Podcast, copywriter John Brandt discusses the value of this relationship—and how it’s helped him pull in $10k, $12k, even $19k per month.

    John is a direct response email copywriter working in the health and supplement niche, as well as Copy Chief at The Podcast Factory.

    John Brandt shares his lessons on copywriting in Episode 14 of the Persuasion Play Podcast—including a shortcut to improve your own copy without writing more… or reading more books about copy!


    And in this interview, you’ll learn why informative emails build great relationships with your readers—even if they’re not buyers… yet.

    He’ll reveal the shortcut to improve your persuasive copywriting—without writing more or reading additional books.

    And you’ll hear about John’s “secret VIP funnel” that has brought in additional $92k in under three months!

    That’s not all.

    Listen to Episode 14 of the Persuasion Play Podcast to discover:

    (more…)
  • Authentic Marketing with Jim Clair (Persuasion Play Podcast 012)

    Jim Clair is a direct response copywriter who spent years in the relationship and health niches, among others.

    But after a few years Jim started to realize that something was severely scammy in the direct response marketing world.

    So he quit!

    Join Jim and I for this fascinating peek behind the curtain of internet gurus, direct response, motivational authors, getting more out of your reading time, and more.

    Jim and I talk about…

    (more…)
  • Freelance Growth with John Bejakovic (Persuasion Play Podcast 011)

    Are you an opportunity seeker… looking to make money online… living an independent life without a proper job?

    (Aren’t we all?)

    Before he was a copywriter, John Bejakovic wrote for the Motley Fool and published his own books on Amazon.

    And books like the 4 Hour Work Week spoke to his interest in granting him freedom.

    Then, in 2015 John stumbled into Email Copywriting.

    He started his copywriting career writing a 7-email funnel for only $5.

    Fast forward to today…

    (more…)
  • Better Decisions with Annie Duke (Persuasion Play Podcast 010)

    Could you make better decisions?

    I think we all could.

    Do you have a hard time deciding what to order at a restaurant?

    Do you ever make the “wrong” decision and, looking back, feel that you “knew” it would turn out bad?

    (more…)
  • Freelance Marketing with Dennis Demori (Persuasion Play Podcast 009)

    If you’re into the freelance copywriting and direct response marketing world on Twitter, one name comes up again and again:

    Dennis Demori

    Freelance marketer Dennis Demori

    Dennis is a freelance marketer who focuses his business on email marketing, while dominating the social media scene with his advice for marketers and beginning freelancers.

    (more…)
  • Marketing Adventures with Drayton Bird
    (Persuasion Play Podcast 008)

    Today on the Persuasion Play Podcast, episode 008…

    I welcome a very special guest, Mr. Drayton Bird!

    Who is Drayton Bird?

    Drayton Bird is an old-school direct marketer and advertiser. He worked along side fellow greats such as Eugene Schwartz and David Ogilvy, who famously claimed that… (more…)

  • Business Growth with Ben Settle
    (Persuasion Play Podcast 007)

    I’m not entirely sure when I first heard about copywriter Ben Settle from  BenSettle.com. I signed up for his daily email list in July of 2018, some 10 months ago. I’ve since received over 600 emails from him.

    And I open every one.

    Ben’s emails discuss email marketing and adjusting your mindset towards success.

    Ben Settle is known for hi daily email methods and business advice
    Ben Settle is known for hi daily email methods and business advice

    (more…)

  • Dreamstorming with Paul Gertner
    (Persuasion Play Podcast 006)

    I’m thrilled to present today’s podcast with magician Paul Gertner!

    When I was young, at family gatherings my grandpa would perform magic tricks and slight-of-hand for the grandkids. Turning flour and sugar into cookies. Making a dollar bill disappear… and reappear elsewhere. He could pull coins from my ears… (more…)

  • Mindset with Ed Latimore
    (Persuasion Play Podcast 005)

    Today’s episode of the Persuasion Play Podcast features Author, a former professional Heavyweight Boxer, and Master of Mindset Ed Latimore.

    Listen as Ed discusses his career in boxing, his methods to grow his Twitter influence to over 65,000 followers, his methods to maintain a positive mindset, and so much more.

        • Learn Ed’s perspective on learning new information (and how you can apply it to your own learning) (1:50)
        • Ed’s experience with travel and the false expectation US Americans have when traveling (5:38)

    (more…)