Category: Opinion

  • It’s my Birthday! 39 Things I’ve Learned in This Life

    Today is my 39th birthday. No sense in letting it go to waste!

    People gather where there is food. "Cake!" by Kate Russel, Flickr, CC-By-2.0
    “Cake!” by Kate Russel, Flickr, CC-By-2.0

    I’ve enjoyed getting older. Experiences have accumulated, giving me perspective.

    I’ve learned a few things over my years, but maybe more so in the last 5 years since I became a father. Lots of things change when that happens. The world shines in a different light. Priorities shift. My wife and family are amazing and I wouldn’t be here without them.

    I’ve grown a lot with this blog. I’ve learned more, I’ve become stronger, and I’ve let go of things that may have held me back in the past.

    (more…)

  • Facebook and the Principal-Agent Problem

    Earlier this week, Mark Zuckerberg testified before the US Congress about User Privacy within The Facebook.

    Mark Zuckerberg testifies before Congress in April 2018
    Mark Zuckerberg testifies before Congress in April 2018

    Six months ago, this wasn’t even a conversation. (more…)

  • Focus and Misdirection! Five Rules of Magic (and How They Can Improve Your Persuasion Game)

    When I was growing up, my Grandpa always had a joke or a magic trick at the ready. My memories of childhood aren’t well defined, quite fuzzy really, but there are stand-outs with Grandpa Damie’s magic.

    "dark jack" by Akki annant, Flickr, CC-By-2.0
    “dark jack” by Akki annant, Flickr, CC-By-2.0

    Throughout his life and beyond, I’ve heard great things about my grandpa. People remembered his generosity and personal touch. He would receive Christmas cards and accolades years after seeing old friends, coworkers, and neighbors.

    How did my Grandpa Damie have such an impact on people?

    An impact that was remembered long after? (more…)

  • These are my recent Messages from the Universe

    Last Friday I got a message from the Universe. Sunday I got another.

    Let me back up.

    When I first started PersuasionReadingList.com, an early post was about the confirmation bias I had experienced at the time. Numerous, unrelated sources had all suggested that I Offer Water to people.

    Coming from multiple sources, it was as if the Universe was talking to me, making sure I didn’t miss the message. I still offer water, the source of life.

    Full Moon, 2018-03-02, from my Nikon D5100 and a 240mm zoom lens. Image CC-By-2.0 Jeffrey G Thomas
    Hi Moon, what’s going on? “SGT’s Full Moon,” 2018-03-02, from my Nikon D5100 and a 240mm zoom lens. Image by Jeffrey G Thomas, CC-By-2.0

    There were other messages around that time, too. Learn about Persuasion was one message. Think Big was another.

    And now, the Universe is Back.

    (more…)

  • 10 Things I Learned from “Nudge” by Thaler and Sunstein

    10 Things I Learned from “Nudge” by Thaler and Sunstein

    Most weekends, my wife and I make it a point to write out a dinner menu, spend an hour shopping, and prep for some dinners in the upcoming week.

    It’s not the way we’d prefer to spend Sunday morning. It doesn’t matter. We know that having the menu ready and the food in the house is going to massively increase the chances that we will enjoy a home-cooked dinner.

    "Mmmmm, Burgers!" by m01229, Flickr, CC-By-2.0
    Restaurant food is always ready to please! “Mmmmm, Burgers!” by m01229, Flickr, CC-By-2.0

    The ever-present alternative is restaurant food. I love restaurant food! It’s cooked, it’s salty and fatty and delicious, it’s exactly what I wanted, and I can get it brought right to my front door! (more…)

  • What is your Cash really worth? The Law of Diminishing Returns

    We’ve all been asked to donate to our favorite causes.

    School events, charities, public radio, and politicians have all asked for our cash. They each promise the biggest bang for our buck.

    Politicians ask for small donations not because it makes a large difference, but because you'll remain consistant. Image "Bernie Sanders - Caricature" by DonkeyHotey, Flickr, CC-By-2.0
    Politicians ask for small donations not because it makes a large difference, but because you’ll remain consistent. Image “Bernie Sanders – Caricature” by DonkeyHotey, Flickr, CC-By-2.0

    How about you, have you donated small amounts of cash to any politicians? (more…)

  • Inside View vs. Outside View

    Most problems are not unique. Chances are, what is happening to you has happened to many others. It will happen again to others.

    What's the outside view? Photo "001102" by my new favorite photographer Alexey Gaponov, Flickr, CC-By-2.0
    What’s the outside view? Photo “001102” by my new favorite photographer Alexey Gaponov, Flickr, CC-By-2.0
    • New restaurants often fail within five years
    • New love often is blind to incompatibilities
    • ‘Good enough’ mentality often overlooks opportunities

    What can you learn from those who have traveled this path before you?

    (more…)

  • I Smell a Rat! The Prisoner’s Dilemma

    Did you know the original Universities were designed as Prisons to keep unruly young men caged up while their hormones drove risky behavior that threatened the local social harmony?

    Rather than allow young people to take risks that help them to grow and experience life, we continue to indoctrinate them with social rules to help keep the order.

    The risks available to busy students are far less violent than what may be the alternatives.

    I don’t remember everything from University. There certainly weren’t a lot of dangerous risks in the small town where I studied.

    Dorm life was a party — and we could smoke indoors! A “career” after graduation seemed a lifetime away. Econ 101 taught me the benefits of Free Trade.

    I hated this class! Photo "Amherst63-012" by NealeA, Flickr, CC-By-2.0
    I loved this class! Photo “Amherst63-012” by NealeA, Flickr, CC-By-2.0

    And while I learned a lot I’m sure, there is plenty that I didn’t learn.

    Maybe you, too?

    •We didn’t learn how to start a business in university — the mindset of an entrepreneur.

    •We didn’t learn how to create and maintain a budget — the mindset of habit.

    •We didn’t learn to negotiate — the mindset of persuasion.

    This is the reason I’ve started PersuasionReadingList.com — to learn what I should know to understand what moves the human mind, and to share these concepts of influence with you. (more…)

  • Use This Easy Visual to Help Build Rapport

    Here’s a shocker that you may have heard from me beforePeople want to help other people that they like!

    "Friends :-)" by @BK, Flickr, CC-By-2.0
    Do your friends make you feel good? “Friends :-)” by @BK, Flickr, CC-By-2.0

    When people like you, they want to help you. They want to spend time with you. They want to do business with you.

    So how do you get people to like you? How do you build that rapport? (more…)

  • “Verbal Judo” and 10 Things You’ll Learn from George J. Thompson

    People hardly ever say what they mean. Most people are driven by emotions, especially in highly-charged circumstances. Their words reflect those emotions, even if they act otherwise.

    The kid (or coworker) that grumbles throughout a task — is still doing that task (even though she’s not framing it in a positive way).

    "Verbal Judo" teaches you to redirect verbal aggression as a Professional
    “Verbal Judo” teaches you to redirect verbal aggression as a Professional

    The spouse, during an argument, who throws out the incorrect idea that (more…)