Category: Opinion

  • 10 Things I Learned from “Nudge” by Thaler and Sunstein

    10 Things I Learned from “Nudge” by Thaler and Sunstein

    Most weekends, my wife and I make it a point to write out a dinner menu, spend an hour shopping, and prep for some dinners in the upcoming week.

    It’s not the way we’d prefer to spend Sunday morning. It doesn’t matter. We know that having the menu ready and the food in the house is going to massively increase the chances that we will enjoy a home-cooked dinner.

    "Mmmmm, Burgers!" by m01229, Flickr, CC-By-2.0
    Restaurant food is always ready to please! “Mmmmm, Burgers!” by m01229, Flickr, CC-By-2.0

    The ever-present alternative is restaurant food. I love restaurant food! It’s cooked, it’s salty and fatty and delicious, it’s exactly what I wanted, and I can get it brought right to my front door! (more…)

  • What is your Cash really worth? The Law of Diminishing Returns

    We’ve all been asked to donate to our favorite causes.

    School events, charities, public radio, and politicians have all asked for our cash. They each promise the biggest bang for our buck.

    Politicians ask for small donations not because it makes a large difference, but because you'll remain consistant. Image "Bernie Sanders - Caricature" by DonkeyHotey, Flickr, CC-By-2.0
    Politicians ask for small donations not because it makes a large difference, but because you’ll remain consistent. Image “Bernie Sanders – Caricature” by DonkeyHotey, Flickr, CC-By-2.0

    How about you, have you donated small amounts of cash to any politicians? (more…)

  • Inside View vs. Outside View

    Most problems are not unique. Chances are, what is happening to you has happened to many others. It will happen again to others.

    What's the outside view? Photo "001102" by my new favorite photographer Alexey Gaponov, Flickr, CC-By-2.0
    What’s the outside view? Photo “001102” by my new favorite photographer Alexey Gaponov, Flickr, CC-By-2.0
    • New restaurants often fail within five years
    • New love often is blind to incompatibilities
    • ‘Good enough’ mentality often overlooks opportunities

    What can you learn from those who have traveled this path before you?

    (more…)

  • I Smell a Rat! The Prisoner’s Dilemma

    Did you know the original Universities were designed as Prisons to keep unruly young men caged up while their hormones drove risky behavior that threatened the local social harmony?

    Rather than allow young people to take risks that help them to grow and experience life, we continue to indoctrinate them with social rules to help keep the order.

    The risks available to busy students are far less violent than what may be the alternatives.

    I don’t remember everything from University. There certainly weren’t a lot of dangerous risks in the small town where I studied.

    Dorm life was a party — and we could smoke indoors! A “career” after graduation seemed a lifetime away. Econ 101 taught me the benefits of Free Trade.

    I hated this class! Photo "Amherst63-012" by NealeA, Flickr, CC-By-2.0
    I loved this class! Photo “Amherst63-012” by NealeA, Flickr, CC-By-2.0

    And while I learned a lot I’m sure, there is plenty that I didn’t learn.

    Maybe you, too?

    •We didn’t learn how to start a business in university — the mindset of an entrepreneur.

    •We didn’t learn how to create and maintain a budget — the mindset of habit.

    •We didn’t learn to negotiate — the mindset of persuasion.

    This is the reason I’ve started PersuasionReadingList.com — to learn what I should know to understand what moves the human mind, and to share these concepts of influence with you. (more…)

  • Use This Easy Visual to Help Build Rapport

    Here’s a shocker that you may have heard from me beforePeople want to help other people that they like!

    "Friends :-)" by @BK, Flickr, CC-By-2.0
    Do your friends make you feel good? “Friends :-)” by @BK, Flickr, CC-By-2.0

    When people like you, they want to help you. They want to spend time with you. They want to do business with you.

    So how do you get people to like you? How do you build that rapport? (more…)

  • “Verbal Judo” and 10 Things You’ll Learn from George J. Thompson

    People hardly ever say what they mean. Most people are driven by emotions, especially in highly-charged circumstances. Their words reflect those emotions, even if they act otherwise.

    The kid (or coworker) that grumbles throughout a task — is still doing that task (even though she’s not framing it in a positive way).

    "Verbal Judo" teaches you to redirect verbal aggression as a Professional
    “Verbal Judo” teaches you to redirect verbal aggression as a Professional

    The spouse, during an argument, who throws out the incorrect idea that (more…)

  • 10 Things I Learned from Andrew DeYoung, award-winning author of “The Exo Project” (Persuasion Play Podcast episode 002)

    Andrew DeYoung has wanted to be a writer since he started reading Chapter Books in grade school.

    And while Andrew’s been a writer for decades, his first published novel has made a splash.

    The Exo Project was the winner of the 2017 Minnesota Book Awards for Young Adult Literature! Congratulations Andrew!

    exoproject

    I am lucky enough to live across the street from Andrew. We spent an evening together drinking whiskey, chatting about his writing, and discussing the need for validation that comes with the creative process.

    Check it out! (more…)

  • 10 Things You’ll Learn in “Win Bigly” by Scott Adams

    Way back in 2012, my wife and I traveled by Amtrak train to Chicago to visit some friends. Between card games in the bar car and beautiful scenery out the window, I read a book about Negotiation.

    I was interested in making more money. I wasn’t sure how to ask or even if I was in the right profession. (more…)

  • The Problem with Positivity (Negative Embedded Commands)

    Imagine you’re at a party. You stop in the kitchen to refill your beverage. You find yourself drawn into a conversation. As the evening (and the conversation) progresses, the kitchen fills with more and more people.

    Soon it seems as though the rest of the house must be empty! Everyone is in the kitchen!

    People gather where there is food. "Cake!" by Kate Russel, Flickr, CC-By-2.0
    People gather where there is food and warmth. “Cake!” by Kate Russel, Flickr, CC-By-2.0

    I’m sure you’ve noticed — people love to gather in the kitchen at parties. The hearth is the symbolic center of the home, where food and warmth are found. (more…)

  • 10 Things I Learned from “The Four Obsessions of an Extraordinary Executive” by Patrick Lencioni

    10 Things I Learned from “The Four Obsessions of an Extraordinary Executive” by Patrick Lencioni

    My interest in Persuasion and getting people moving, getting them working and improving, overlaps with business and leadership.

    I follow a number of successful entrepreneurs on Twitter. Many of them know that reality is flexible, that we create (and live by) our own limits.

    Image "Put your hands up in the air" by Thomas Leuthard, Flickr, CC-By-2.0
    Image “Put your hands up in the air” by Thomas Leuthard, Flickr, CC-By-2.0

    Inspiring people to push past those self-inflicted limits is one view of Persuasion, and important for any self-starter like yourself.

    Another aspect of persuasion, especially in larger businesses, is change management. (more…)