Direct Response Marketing Copy & Strategy
Way back in 2012, my wife and I traveled by Amtrak train to Chicago to visit some friends. Between card games in the bar car and beautiful scenery out the window, I read a book about Negotiation.
I was interested in making more money. I wasn’t sure how to ask or even if I was in the right profession. Continue reading “10 Things You’ll Learn in “Win Bigly” by Scott Adams”
Imagine you’re at a party. You stop in the kitchen to refill your beverage. You find yourself drawn into a conversation. As the evening (and the conversation) progresses, the kitchen fills with more and more people.
Soon it seems as though the rest of the house must be empty! Everyone is in the kitchen!
I’m sure you’ve noticed — people love to gather in the kitchen at parties. The hearth is the symbolic center of the home, where food and warmth are found. Continue reading “The Problem with Positivity (Negative Embedded Commands)”
My interest in Persuasion and getting people moving, getting them working and improving, overlaps with business and leadership.
I follow a number of successful entrepreneurs on Twitter. Many of them know that reality is flexible, that we create (and live by) our own limits.
Inspiring people to push past those self-inflicted limits is one view of Persuasion, and important for any self-starter like yourself.
Another aspect of persuasion, especially in larger businesses, is change management. Continue reading “10 Things I Learned from “The Four Obsessions of an Extraordinary Executive” by Patrick Lencioni”
Last week we discussed Luck. Is an event that happens to us Good Luck or Bad Luck?
In the new Star Wars: The Last Jedi, a film filled with references to the balance of the universe (tao), a character is asked that exact question.
Was this event good luck or bad luck?
Once there was a farmer whose frail old horse ran away. The farmer was unable to plow his fields without that old horse. All the people in town were concerned for the old man and his family, asking how he’d be able to handle his bad luck.
The farmer responded, “Bad Luck? Good Luck? Who knows?”
Later in the week, that horse returned with a pack of wild horses. The townspeople were excited for the old man’s fortune.
The farmer responded, “Good Luck? Bad Luck? Who knows?”
The following month was spent breaking the wild horses to work the farm and to sell. During this time, the farmer’s son fell off a horse and broke his leg.
By then everyone knew the farmer’s answer. “Bad Luck? Good Luck? Who knows?”
While the son was healing, the nation went to war. Every able-bodied male was conscripted to fight. The son with the broken leg was allowed to stay home while the neighbors’ sons went off to war.
“Good Luck? Bad Luck? Who knows?“
We often see life’s events in terms of Good or Bad (or maybe even Good vs. Evil). Continue reading “Good Luck? Bad Luck? Who knows?”
I was in NYC a few weeks ago. The color of the season is Army Green. Everywhere you look in NYC, people are wearing Army Green.
I don’t own much Army Green. I don’t like how I look in most shades of green. I tend to avoid green all together (except on Thursdays. Honestly.)
Instead of Army Green in NYC, I wore a white collared shirt, a blue jacket, and grey slacks all weekend. I also had a grey sweater. I wanted to pack minimally and still look put together. I think I did alright. I wasn’t on-trend with that Army Green, which is something I try to avoid anyways.
Maybe you’ve heard the term, “The Clothes Make The Man.” How we present ourselves packs an enormous visual punch. It sets an impression, for better or worse, every time someone sees you. Continue reading “10 Things You’ll Learn from “The Appearance of Power” by Tanner Guzy”
What has four legs, a long nose, two large ears, and a tail, and is immovable?
Could five blind men work together to answer that question?
Early in December of 2017, I saw the elephant in the room. I mean, I think I did.
I was an hour into Derek DelGaudio’s show about identity in the small Daryl Roth theater in Manhattan. Continue reading “In and Of Itself with Derek DelGauido”
Stephen R. Moore sat patiently across from me while I fidgeted with my mobile phone. I didn’t know how my first podcast was going to turn out. I was trying to keep my nerves under control, play it cool, and not waste his time.
Stephen is a leadership and sales coach, helping corporate clients in the car industry get better customer satisfaction and results. His cooperative, Leadership3P, pulls in over $600,000 every year.
His time is valuable, to say the least.
We were already off to a rough start. My plan to
meet in a quiet library didn’t work out due to a national holiday (A sincere thank you to all of our nation’s military veterans for your service).
I hadn’t made a backup plan. In my scramble to find a new location, I chose what must have been the loudest coffee shop in miles. Continue reading “Better Sales with Stephen R. Moore
(Persuasion Play Podcast 001)”
“Don’t do that!”
“Don’t accept that excuse! It’s not true!”
“Don’t coddle her!”
Have you heard any of those before?
I’ve heard these and similar arguments come out of my own mouth more than once. I’ve heard them from other parents, from coworkers, from my own family. We all have.
Have they ever worked to solve your problem?
Monday night was no exception. After a rough swimming lesson, my daughter refused to behave during a quick stop at the store. Continue reading “Why she isn’t wrong (and you are, you jerk)”
Happy Thanksgiving to all my friends with PRL!
This Thanksgiving you’re certain to find yourself in a conversation about politics.
Trust me! This is a toxic conversation that you do not want to be a part of.
As Dale Carnegie teaches us,
The Only Way to Get the Best of an Argument is to Avoid It!
If you cannot avoid an argument, I encourage you to ask questions of the other people. Listen and ask questions. Work to understand their positions, with your questions leading people to a high ground position where everyone agrees.
If you’re unable to bring the conversation to a higher level, you risk telling someone they’re wrong.
Never tell someone they’re wrong!
They’ll fall back into a defensive position, justify everything they’ve said, and point the finger back at you to tell you why you’re wrong.
Instead, do your best to paraphrase the words of the other, in a sincere attempt to understand them. Let them talk themselves out for a while. They might want to be heard, might want to be right. You’re not going to change it over the weekend.
And then remind everyone that you’re thankful that you’re all family, that you want to enjoy the weekend together, and that politics could spoil everything so let’s talk about something else.
No one wants to spoil the party. Give them an out from the toxic conversation, and move on.
I recorded a short (5 minute) video discussing these ideas, you can see it here:
If you think this will be helpful for others that you know, please feel free to share this with your friends and family!
Thanks PRL readers, and enjoy your Thanksgiving Holiday!
—Jeffrey
