What IS “common sense” anyway?

2:17pm Wednesday
Saint Paul

How “common” is “common sense?”

First, let’s define it. Wikipedia says,

Common sense is ‘knowledge, judgement, and taste which is more or less universal and which is held more or less without reflection or argument.'”

So, it’s knowledge that is mostly universal, and mostly believed without questioning it.

So I ask you, is the following Einstein quote common sense?

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Posted on Categories Opinion

Use Epithets to Give Your Ideas More Power

11:51am
Saint Paul

When our kids were younger, we gave the meals fun names.

Pasta with tomatoe sauce and cottage cheese was Elsa and Ana Dinner.

Fish with rice and peas? Moana.

We had a few others too.

The hardest part was remembering what the names meant!

These names worked to persuade our kids to eat “adult” food, sure.

But naming anything—giving it an epithet—makes it more real.

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Posted on Categories Opinion

Alpha Wave Sales Copy

9:58am
Saint Paul

What’s the first thing you do when you wake up?

Like… the very first thing?

After a night of sleep, your morning brain produces alpha waves.

Alpha waves create a state of mental relaxation and alertness.

And because you’re relaxed… your critical, self-defensive mental guard isn’t up.

Meaning any information you feed your brain during an alpha state gets much more easily accepted by your subconscious.

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Posted on Categories Opinion

Not a Mistake. Just… Ugly.

8:12am
Saint Paul

Degas caused a public uproar when he showed his “Jockeys Before the Race” (completed in 1879—back when art was important).

He was known for his impressionist paintings of ballerinas and jockeys on horses.

But this painting wasn’t so much a horse as it was… a pole. With a horse behind it.

It was considered “ugly.”

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Posted on Categories Opinion

J. Peterman’s Boring Ego

11:08am
Saint Paul

Remember the J. Peterman character from the Seinfeld TV series?

Last night I was watching Seinfeld (I could say that many times each week).

In this episode, J. Peterman—who sells clothing via catalog using romantic, emotional, visual copy—is taking Elaine out to dinner.

She is afraid of the tedium of listening to Peterman’s stories, so Elaine invites Jerry to join…

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My Mega-Church Sunday Visit

9:02am
Saint Paul

“Can you drive?”

It’s a Sunday morning and I’m just arriving at my cousin’s house.

“Yeah,” I say. “Hop in!”

See, my cousin had come over the previous Friday to watch the Olympics opening ceremony.

And she invited me to join her at a church service where she and her daughters had been attending.

All I could think is: Religions know how to persuade. Market Research!

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