Denny Hatch is an “old-school” marketer and copywriter that cut his teeth with direct mail, long before the internet was a thing.
The emotions Hatch identifies in his out-of-print book The Secrets of Emotional, Hot-Button COPYWRITING get people’s juices flowing.
Emotions, it should be said, are the basis for most decisions that people make (but I suspect you already knew that, you wise cookie you… and if you didn’t know it — good on you for wanting to learn!)
(more…)Become stronger at marketing… wiser at business… and all around more persuasive with my articles, ideas, podcasts and resources sent straight to your inbox—free!
These emails are persuasive—they may end up in your Spam folder.
Hey, I use Mailchimp as my marketing platform. By clicking [Subscribe Now], you acknowledge that your information will be transferred to Mailchimp for processing.
Learn more about Mailchimp’s privacy practices here.
Meanwhile I also promise not to abuse your info. Your trust is more important to me.