Direct Response Marketing Copy & Strategy
I’m reading through professional poker player Annie Duke’s upcoming book, How to Decide.
(Duke is scheduled for an upcoming Persuasion Play Podcast interview; subscribe to my email list for details.)
The majority of Duke’s new book revolves around managing risk and communicating our understanding of risk with others, and working to expand our understanding of a situation and the variables involved so that we have a better chance at a desired outcome.
Denny Hatch is an “old-school” marketer and copywriter that cut his teeth with direct mail, long before the internet was a thing.
The emotions Hatch identifies in his out-of-print book The Secrets of Emotional, Hot-Button COPYWRITING get people’s juices flowing.
Emotions, it should be said, are the basis for most decisions that people make (but I suspect you already knew that, you wise cookie you… and if you didn’t know it — good on you for wanting to learn!)
Continue reading “Denny Hatch’s 7 Emotional Buttons to Get People to Take Action!”Famous advertising man Claude Hopkins wrote in his book My Life in Advertising that his desire to go into sales was an effort to graduate from the debit class.
In his administrative position, Hopkins recognized that he could only make so much money if he drew a company salary. To graduate from the debit class, Hopkins had to produce income for his employer.
Hopkins became a very successful rainmaker, bringing in the magical rain —money— that allows a company to grow.
Not all sales people are rainmakers… but they could be. You could be.
Jeffrey J Fox’s book How to Become a Rainmaker details the rules to becoming this high-selling rainmaker in your company. Continue reading “How to Become a Rainmaker by Jeffrey J Fox”
Andrew Carnegie was a business tycoon in the late 1800s… and the richest
man in America.
During an ‘afternoon interview’ —one that stretched into three days— journalist Napoleon Hill asked Carnegie,
What makes for a successful life?
With a twinkle in his eye, Carnegie invited Hill to research that exact question— Continue reading “5 Things to Learn in “Outwitting the Devil” by Napoleon Hill”
Yesterday I wrote a bit about Ralph Waldo Emerson’s essay, Compensation.
In the essay, Emerson argues that everyone is compensated, for the good or the bad, in relation to the good or bad they bring to others in the world.
Good, or bad. These are relative terms, of course, defined by their polarizing nature. You can’t have one without the other.
Emerson’s Compensation opens with a discussion of the polarity of nature, Continue reading “Ralphy Emerson’s ideas on duality and contrast”
6am on the nuts
June 26, 2019 AD
Saint Paul, Minn
I just received my copy of Ralph Waldo Emerson’s Essays.
This collection of Emerson’s writings includes the famous Compensation, which discusses how people who give tend to do better than those who take:
“He is great who confers the most benefits. He is base —and that is Continue reading “Emerson on your Compensation from the Universe”
I’m always in the lookout for new books of interest. I tend to buy far more than I have time to read, and it ensures I always have something cooking in my brain.
List subscriber Philippe wrote in a month ago to suggest Chris Voss’ Never Split the Difference. Philippe said it might be the best book on persuasion that he had read. I bought it… and immediately moved it to the top of my pile.
Continue reading “10 Things You’ll Learn from “Never Split the Difference” by Chris Voss”
Monday 8:24pm
Saint Paul
When people ask me about PRL… or more tellingly, when they don’t ask me… it seems to me that they assume there’s some sorcery going on.
Almost as if I’m able to
Cast Magic Spells to Control Everyone’s Thoughts!
Now I know this isn’t true… and perhaps you know this isn’t true… but the facts remain that people are vulnerable to influence and persuasion, Continue reading “10 Things you’ll learn in MindControlMarketing.com by Mark Joyner”
11:17pm Tuesday
Saint Paul, Minnesota
Good day reader, what’s the news?
Marketing has been keeping me busy.
‘Busy’ is one thing… but I’m looking for a Big Idea.
Because I don’t know–
What’s my next step with Persuasion Reading List?
Lucky me, Ken McCarthy has me covered in chapters 31 to 34 of his book, The System Club Letters: 57 Big Ideas to Transform Your Business and Your Life.
The other 53 chapters are pretty insightful too.
Continue reading “10 Things You’ll Learn in “The System Club Letters” by Ken McCarthy”
Good day PRL reader!
I’m at the dining-room table, finishing my licorice tea and wrapping up this week’s post about an excellent book on direct-mail marketing.
If you send email or physical mail to your clients… this book might be just what you need to increase your conversions.
The Boron Letters by Gary Halbert and Bond Halbert. Continue reading “10 Things You’ll Learn in “The Boron Letters” by Gary C. Halbert”