I started the persuasion and marketing book reviews on PersuasionReadingList.com (now Goldmine.Marketing) in 2016. The first was My Life in Advertising by Claude C. Hopkins, a classic written in 1927.
Since then, I’ve summarized my favorite lessons from dozens of books — and I have dozens of other marketing, copywriting, and persuasion books on my shelf that I’ve read but not written about.
It’s been fun and educational on my end — and I hope on your end too!
As I continue along my journey, learning about the forces that influence us and how we, in turn, can influence the world around us, I was bound to (more…)