Direct Response Marketing Copy & Strategy
We’ve covered the main points in Trump’s The Art of the Deal over the last few months here on Persuasion Reading List. Among Trump’s more illustrated points for deal making and persuasion:
Continue reading “Trump’s 1980s Deals: Wrapping up “The Art of the Deal””
In 1975, Trump hears of a casino worker strike at two Hilton hotels. When he learns that those two casino locations account for 40% of Hilton’s global profits, Trump decides to get in the casino business. Continue reading “Betting on the Boardwalk
Six Trump Tactics for Deal Making”
Chapter Seven of Trump’s The Art of the Deal goes into detail about the dealing required to make his famous Trump Tower possible.
Put yourself in the action.
That’s how Donald Trump made his first real estate deals in Manhattan.
In 1971, Trump moved into a Manhattan apartment. He began to learn the city and it’s real estate. He talked his way into a club membership at Le Club, where he has the opportunity to rub elbows with future business associates. As a non-drinker, Trump figured he had an advantage in business when he saw how hard the Manhattanites drank. Continue reading “Trump’s Real Estate Coups during Manhattan’s Budget Crisis”
In Chapter Three of The Art of the Deal, Donald Trump introduces us to his father Fred Trump. Continue reading “What Donald Trump learned from his dad Fred”
Not everyone is born a deal-maker, Trump warns us. Some people have the instincts, and some don’t. Even if someone has the instincts, they may never get off their couch to try something more ambitious. People are afraid to take chances and that holds them back.
I think we can agree that Trump has been in business for a very long time. He probably knows a thing or two about deals.
Chapter two of The Art of the Deal covers Trump’s approach to deal making.
Continue reading ““I aim very high, and then I just keep pushing””
I started PersuasionReadingList.com after being continually impressed with Scott Adams’ ability to see the future. It’s fitting that I start my next pick on President Trump’s 100th day in office.
Donald Trump’s The Art of the Deal
covers a week in Trump’s real estate development business, while also telling wide-ranging stories about his business dealing. First published in 1987, it’s fascinating to read about the development of New York real estate and Trump’s own style of negotiation.
The man is incredibly lucky to come across some of the deals he has. That, or he knows how to play his cards, and he wrote the book on it. Continue reading ““I do it to do it.” Trump’s Art of the Deal“