1:53pm
East of the Mississippi
Today I got a money-making idea for you.
Last night I braved the Minnesota winter, drove west for 30 minutes, and attended a networking event for corporate marketing executives.
Which, as you may know, I am not.
But it was open to the public (with the right sign-ups) and it never hurts to meet new people and perhaps find new opportunities.
Two people I chatted with were sharing ideas from Traction, a book about growing a startup without imploding.
“It’s hard for these companies,” Karen said while mercifully clarifying the corporate acronyms she and Chris were throwing around, “because they’re used to doing everything their own way.
“And as they grow, there’s a whole new set of expectations on their business.”
I took note of the book title––useful for consulting purposes––and the conversation wandered a bit.
But then she dropped this bomb:
“You know how a book can ramp up your celebrity status?”
I do.
“Corporate executives can get new jobs based on their celebrity.
“Kelly ___ helps executives gain celebrity by asking 10 of them to each write a book chapter around a theme.
“Then she collects them into a single book.
“Every one of the executives is tasked with promoting the book, which becomes a best-seller.
“And the executives can all claim to be a ‘best-selling author…’”
Smart.
“And Kelly charges them $7,000 each for the privilege!”
I took note of that, too.
Quick math: that’s $70,000 income for other people to do the heavy lifting.
And I don’t know for sure, but there’s a chance Kelly keeps most of the sales profits, too, because that’s not the goal for the execs.
And because the executives are financially invested (both the initial $7k and their future job prospects) you can bet they work hard to promote the book.
Who do you know that wants celebrity status, or even a better job?
Because I bet that person knows a few others in the same boat.
And you could do a lot worse than helping people achieve their dreams.
Love you,
Jeffrey
PS. Today’s the last day to get David Newman’s Market Eminence kindle ebook for $0.99 (which you don’t need a Kindle to read –– computer web browser works, or the Kindle app on a smartphone works too). Podcast will take a bit before I have that ready tho.
Dan Kennedy’s Magnetic Story Selling audiobook is still just $0.99 with a trial of Audible.
And that Traction book I mentioned earlier today is also a $0.99 audiobook with Audible, at least for today.