1:12pm
Saint PAul
I was rewriting a recent promo (due to client schedule changes) when a curious email landed.
“are you still on the hunt,?” it asked.
It’s curious because I’m currently taking a training with Perry Belcher that covers the role of brain chemicals in copywriting.
(Ideas I’ve written to you about for years…
But when someone like Belcher has secrets to share, I’m in.)
Anyways…
One of the ideas Perry discussed earlier this week is “Hunter vs Farmer.”
Most people are happy with the status quo and work to maintain it. Farmers.
Others need to seek out what’s new. Hunters.
Am I still on the hunt? Always.
So what’s new around these parts?
It’s been too long since I wrote, so let me recap a bit.
In business…
I’m working with Denny Hatch to republish his long-lost gem, “The Seven Secrets of Emotional, Hot-Button Copywriting.”
(Details on that coming to you once it’s a bit further along.)
Beyond Belcher’s current training, earlier this year I finished Derek Johanson’s CopyHour, a 90-day course to hand-copy winning sales letters.
Excellent.
And MercureCopy’s R&C31 course about high-conversion sales letters as well.
Also excellent.
And now I’m itching to write some long form sales letters!
But I’m using those skills in other, shorter-form projects, so that’s good too.
And in the family…
My son’s been busy all summer with baseball and my daughter with swim team. It’s great to see them work hard at the things they love. Keeps us busy too.
Over the last few months, we had a new garage built. Weeeee!
And last weekend, we traveled to DeKalb Illinois to watch a Drum and Bugle Corps competition.
That was an experience unlike anything I’ve seen before:
It was a mix of horn players marching around a football field while interpretive dancers wave flags.
And even though I didn’t know what was going on, the tribe of people there loved it.
Anyway, those are the recent things: building skills, building garages.
But every few days I say to myself, “Self, go write to the list already…
“Tell ’em a bit about what’s going on.”
So that’s what I’m doing, prompted by the “on the hunt,?” email.
And like always, I am on the hunt to partner with people who have great offers and need great copy to sell those offers.
If that’s you, or you know someone, write me back. Maybe we’re a fit to work together.
Meanwhile, I hope you’re doing well too, and on your own hunt.
Love you,
JGT
P.S. Hoping to have a new podcast soon but I learned long ago to not promise anything before it’s done.
The Hatch book, for example. I shoulda kept my mouth shut.