Marketing Lessons from the Walk-In Clinic

1:54 pm
Saint Paul

C R U N C H !!

(Imagine screams of bloody murder here…)

My 11 year old daughter got her hand smooshed in a revolving door two nights ago.

She’s been in pain… but not so severe that she wanted to skip a friend hang yesterday.

So I pulled her from school today, to go for x-rays at a time I thought wouldn’t be too busy.

(Turns out, mornings are super busy at the walk-in clinic.)

We passed the time reading—I’m still on The Creativity Ambush, and she’s reading The Penderwicks for the fourth time—and of course, listening to other patients.

You can learn a lot about marketing when you listen to people.

For example…

One woman, with zero attempt to be discreet, said,

“My leg’s been swollen for three months! Can’t you give me some pain medicine?”

My sister in Christ, why are you just now looking into this?

• People don’t want prevention, they want a cure
• People won’t take action until the cost of inaction becomes too high
• People want to feel heard—and empathy can go a long way (the nurse was very empathetic with this patient)

It all has me thinking…

Maybe I should do my copywriting at a clinic, where all walks of life intersect?

Anyways, my daughter’s x-rays are done.

No breaks, no fractures. Just a sore hand and wrist.

There are dangerous doors everywhere, *|FNAME|*. Stay safe out there.

Jeffrey @ Goldmine.Marketing

PS. There are dangerous doors everywhere…

And there are buyers everywhere, too.

But waiting around isn’t going to get them to your checkout.

Send emails. Send direct mail. Make offers.

And if you’re not sure what to write about?

Hmm…

I have an upcoming presentation about exactly that.

Writing emails. Making offers.

But the presentation’s at a big-ticket event in Boston.

So what do you think about me hosting a private version of this presentation, just for a few Goldminers like you?

If that’d be interesting, hit reply and let me know.

Posted on Categories Opinion

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